SaaS Fuel · 2026-09-01 · 47 min
Jeff Mains sits down with Asaf Katz - founder of LinkedOtter, host of the Risk Takers show, and a veteran of taking a company public on the ASX, building an "Uber for trucks," navigating a cannabis IPO wave, and doing military cybersecurity work - to unpack why traditional cold outreach (LinkedIn DMs, cold email, "just checking in" follow-ups) has stopped working. Asaf's replacement thesis: live, trust-building events beat cold pitching every time. He breaks down the exact methodology his agency used to generate 350+ organic signups for a single LinkedIn event, how to turn event attendees into real sales conversations without pitching, and the three ingredients every successful event needs (a hot topic, an attractive character, and a warm audience). The conversation also dives into the "SaaSpocalypse" - what AI-driven pricing collapse means for subscription businesses - and closes with Asaf's story of building his own live-event platform from scratch using Claude, with zero coding background, in a matter of weeks. Key Takeaways 4:45 - Asaf joins the show; quick recap of his background across cybersecurity, edtech, trucking, and cannabis IPOs.
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