
SaaS Backwards · 2025-08-01 · 31 min
Send us Fan Mail Guest: Hikari Senju, Founder & CEO at Omneky - AI isn’t just generating ad copy - it’s reshaping the entire performance marketing playbook for B2B SaaS. In this episode, Hikari Senju, founder and CEO of Omneky , shares how the platform evolved from an enterprise solution to a self-serve powerhouse - and why smart creative strategy matters more than big budgets. Key insights from this episode: Why brute-force creative testing consistently outperforms guesswork How ad performance data can directly inform GTM messaging Why brand inconsistency across platforms kills trust and conversion How AI-powered ads are becoming core to revenue strategy If you’re a B2B SaaS CMO or CRO looking to improve ROAS, scale faster with fewer resources, or make AI actually work for your GTM team, this episode is a must-listen. - Stalled pipeline? Lost deals? Diagnose your GTM gaps with a free, actionable checkup. Get your free SaaS GTM Checkup
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