Ep. 171 - Why the SaaS Journey Doesn’t End at Checkout

Episode notes

Send us Fan Mail Guests: Ken Rapp (Co-Founder & CEO) and Emily Lagasse (VP of Marketing) of Bluestream - What if the key to SaaS growth isn’t more leads, but fewer customer drop-offs post-purchase? In this episode of SaaS Backwards, we sit down with Ken Rapp (Co-founder & CEO) and Emily Lagasse (VP of Marketing) of Blustream , the platform pioneering post-sale engagement, to explore how product ownership experiences are unlocking revenue, retention, and lifetime value. According to Rapp and Lagasse, most brands obsess over acquisition, but lose up to 70% of customers before the second purchase. Blustream flips that script by transforming post-purchase silence into an intelligent, AI-powered dialogue that guides customers through onboarding, usage, care, and reordering. Key takeaways include: Unboxing is a retention opportunity AI predicts drop-off and upsell moments ️ Don’t launch on platforms too early Vertical focus beats “sell to everyone” If you’re a SaaS CRO or CMO looking to drive net revenue retention, boost repeat purchases, or reimagine how post-sale moments can be monetized, this episode is for you. Blustream Journey Builder - Stalled pipeline? Lost deals?

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