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Index/SaaS Backwards
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Ep. 165 - Why Most SaaS Ads Fail (and What to Do Instead)

SaaS Backwards · 2025-05-09 · 32 min

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Topics in this episode

LinkedIn AdsB2B marketing strategySaaS advertisingmessage testingcreative performance marketing

Episode notes

Send us Fan Mail Guest: Ken Lempit, President & Chief Business Builder at Austin Lawrence Group Are your SaaS ads actually doing their job, or just burning budget? In this week’s episode of SaaS Backwards, Ken Lempit and Jason Myers of Austin Lawrence Group go deep on what GTM leaders get wrong about advertising in 2025: Why most SaaS ads look and sound the same (and fall flat) Where messaging fails long before the click How to align sales and marketing in a high-consideration buying cycle The overlooked power of direct mail and live events When to pull back on spend - and how to know it’s time If you’re spending more but converting less - or just tired of “safe” campaigns with no spark - this conversation will challenge your assumptions and give you a new playbook. - Stalled pipeline? Lost deals? Diagnose your GTM gaps with a free, actionable checkup. Get your free SaaS GTM Checkup

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • EP 16 - The Ultimate LinkedIn Ads Playbook from $200M in Spend | AJ Wilcox Velocity: Performance Marketing Podcast · on LinkedIn Ads91 / 100
  • SalesScreen: Why B2B marketing stays reactive and what strategic demand gen looks like in 2026The SaaS Growth podcast · on B2B marketing strategy86 / 100
  • Pipeline > Clicks: The Paid Ads Mistake Killing Revenue | Ep. 60 w/ Brian Koffler (D.I.G.S. Marketing)Is Anything Real? · on LinkedIn Ads81 / 100
  • The Scrappy ABM Moves Worth Stealing | Ep. 274 (Best Of)Scrappy ABM · on LinkedIn Ads80 / 100
  • E150: Making LinkedIn Ads work for youB2B Marketing Futures · on LinkedIn Ads80 / 100
  • The Unexpected Strategy That Turned $15K into a $1.5M B2B Marketing WinFounders Podcast · on LinkedIn Ads77 / 100

More from SaaS Backwards

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  • Ep. 199 - What AI Taught One Founder About the Future of SaaS79 / 100
  • Ep. 198 - How to Make Your SaaS Company More Fundable94 / 100
  • Ep. 197 - The SaaS Retention Problem Starts Before the Customer Signs75 / 100
  • Ep. 196 - The SaaS Opportunity Hidden Inside Services79 / 100
  • Ep. 195 - Why Code No Longer Drives SaaS Value in the AI Era89 / 100
All SaaS Backwards episodes →