Ep. 154 - Why Some SaaS Companies Are Turning to Billboards for Measurable Growth - B2B SaaS marketing - SaaS Backwards

Topics in this episode

B2B SaaS marketing marketing attribution Media mix modeling Brand Awareness strategy Out of home advertising

Episode notes

Send us Fan Mail Guest: Ty Tinker, Head of Analytics at AdQuick - What if everything you thought about billboard advertising was wrong? Ty Tinker, Head of Analytics at AdQuick, breaks down the myth that out-of-home (OOH) advertising is unmeasurable and outdated. In reality, leading SaaS companies - including Dropbox, Salesforce, and Shopify - are embracing billboards, transit ads, and airport placements to drive brand awareness, accelerate sales cycles, and even generate measurable leads. Ty reveals how brands are leveraging data science, AI, and sophisticated measurement techniques (beyond old-school QR codes) to track campaign performance. He also shares why smart SaaS marketers are treating OOH as a long-term investment, not just a one-off trade show play. Key Takeaways: Out-of-Home Can Be Measured: Advances in mobile device tracking, mixed media modeling (MMM), and causal inference are proving OOH’s impact on website traffic, MQLs, and pipeline growth. Credibility Wins Deals: Buyers shortlist SaaS vendors before ever visiting a website. Strategic OOH placements - especially at airports and conferences - ensure your brand is top of mind when it matters most.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

More from SaaS Backwards

All episodes →