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Media mix modeling

A guide to the best B2B podcast coverage of Media mix modeling - the shows and 9 episodes that go deepest, ranked by substance, not downloads.

Best shows on Media mix modeling

Best episodes on Media mix modeling

  1. Lessons from Building LiftLab Media Mix Modeling and Experimentation Platform | John Wallace

    The Efficient Spend Podcast · 2025-10-28

    95 / 100

    …peaker B: think about them because it's something that is completely unrelated to media mix modeling and Lift Lab, but I think you can maybe find a way to tie it in.…

  2. How Marketing Attribution Fails on Subscription Models

    Marketing Analytics with Fexingo · 2026-07-02

    82 / 100

  3. Web Analytics x Marketing, with Joshua Lauer | Sponsored by SearchMaster

    Marketing x Analytics · 2025-10-27

    77 / 100

    …peaker B: There's some media mix modeling on some of the accounts that I've worked on.…

  4. Why Digital Shelf Analytics Beat Attribution Models

    Marketing Analytics with Fexingo · 2026-06-26

    64 / 100

    …What exactly is digital shelf analytics, and how is it different from what we normally call attribution or media mix modeling?…

  5. Why retailers should sell experiences, not products, with Macy's CMO

    Ad Age Marketer's Brief · 2026-07-01

    63 / 100

    …Media mix modeling, multi touch attribution, last click attribution, that's on one side.…

  6. Level and WebMechanix Join Forces

    Test. Learn. Grow. · 2024-05-15

    45 / 100

    …Like level is um, was a really early adopter in the data science, analytics, media mix modeling, uh, areas and those are areas that we're just starting to get into but really super excited to bring their strength over to some of our clients who really need, you know, who really need that type of um.…

  7. Navigating the Future of AdTech & Measurement with Andrew Covato, Founder & Managing Director of Growth by Science

    Builders Wanted · 2024-03-14

  8. Why Your Attribution Model Misses Branded Search

    Marketing Analytics with Fexingo · 2026-07-22

  9. Ep. 154 - Why Some SaaS Companies Are Turning to Billboards for Measurable Growth

    SaaS Backwards · 2025-02-14