Rooted in Retail · 2026-02-08 · 19 min
Connect with host Crystal Vilkaitis and join her newsletter at . Retailer? Visit for retail education, training, and community. Founded by Crystal Vilkaitis. Is your inventory celebrating a birthday? In this episode, Crystal Vilkaitis is joined by Jessica Rennard, founder of NuSource and "The Fashion Disruptor," to discuss why retailers need to stop being emotional about their products and start treating them like widgets. Jessica shares her journey from monetizing non-profit donations to building a "mystery box" empire that helps retailers source quality secondary market goods. Whether you are a traditional boutique owner or a dedicated reseller, this conversation dives into the tactical side of inventory velocity, the rise of live selling platforms like Whatnot, and how to diversify your shop with sustainable, high-quality resale items.
A Heartfelt Farewell: Reflecting on 3 Years of Rooted in Retail with Crystal Vilkaitis30 / 100
Scaling Success in the Modern Retail Economy with Patricia Norins and Michael Brielmann
A New Chapter: IndERA Acquired by Blue Butterfly
From Store Bottleneck to Retail Visionary
Building a Resilient and Profitable Store with Patrick Retzer