A Heartfelt Farewell: Reflecting on 3 Years of Rooted in Retail with Crystal Vilkaitis

Speaker A: I'm such a believer that when we say yes to something, we're saying no to something else. And so that means the podcast is coming to an end. Well, listener, all good things must come to an end. This is the final episode of the Rooted in Retail podcast. In this episode, I'm going to talk about why it's the final episode. Trust me, this is not a forever goodbye. This is just a closing of one chapter for another chapter to open, which I will talk about what is next. And I also want to share five things that have just been so meaningful to me as I reflect on the past three years of doing this podcast. And, um, that have just really stood out. Things I'm really proud of. And I'm, uh, excited to share those five things. So let's dive in. Welcome to the show. I'm your host, Crystal Vilkitis, the Wolf of Main Street. And this is rooted in retail. Well, it's the final episode and I know for some of you listening, this might be a shock. This might be sad. I know, I know, I know. I have heard from listeners over the years of how much you love this show and some of you have listened to every single episode and that means the world to me. It is always my mission to really create high value content. I never want to waste your time. And the fact that I have some people who just binge this show and love it and tell me just really means the world. So I know that if that is you, this might come to a shock or this might be disappointing. And however, I do feel like it is a good time to complete this chapter and I feel like we have, we're going out on a high note. This has been such a fun experience for me. I have talked, we've done over 200 episodes, I've filmed all over the country and I have just met and talked to some amazing people that I am forever grateful for this opportunity. Now, I love, love, love podcasting. And I will say this right away, podcasting for me is not the end. I will definitely be podcasting in the future. If you are a longtime og. You know, my first podcast was Crystal Uncorked and I loved doing that. I will be doing podcasting in some fashion in the future. Got some ideas for a new show. And so the thing is, is that, uh, if you are subscribed to the Rooted in Retail feed to this podcast, then you'll be notified when the new show launches. I don't have the date, I don't have the name, I just have some ideas around the Content and the content will be a little bit more in the personal development world. I love talking about the things that are harder to talk about. The deeper conversations, mindset and limiting beliefs and things that hold us back and self love and courage and just that world. I really love talking about it as well as trying to transforming. You know, I had a conference that I named Evolve and that is no coincidence. I love change and I think that evolving and transforming is critical to this human experience and we can hold ourselves back and it change is really hard and scary. And so these are all the topics that I want to bring to a future show. I will be bringing these into the book the that I am writing which I will share. And I'm also bringing these topics to my substack which you can follow along. So before I get into kind of the next chapter stuff, I just want to talk about why this show is concluding. You might have heard the news. I hope you heard the news. You saw the news. I did an episode about this and last week's episode was with our new owners. But my company has been acquired and I am just so excited for the new owners to jump in. I love them. They're already doing such amazing work and I am still involved. So don't worry, I'm not going anywhere. But I as I just was really reflecting on what's next for me. I'm such a believer that when we say yes to something, we're saying no to something else. And this can be vice versa. When we're saying no to something, we're saying yes to something else. And I really want to write more. Writing is. I just love it. It's like my soul is speaking to me when I write and I feel kind of like I just black out my channel and I just share in, um, you know, obviously in the written format versus an audio like a podcast. And I started a book, uh, many years ago actually, but I've recently started working on it a lot more and I really want to get this book published. And so writing is becoming like my top focus. I want to write on my sub st and I want to write this book and I want to get it launched. And then from there I feel like some different topics will come out for new keynotes and for my podcast. But it all starts with writing and I have to really listen to that calling for me and have to really honor it. And doing a podcast is a lot of work. Oh my goodness. If any of you have a podcast or had a podcast, I know we have some podcast people that listen to this show. It's a lot of work. And I have a team, I have an editing team and that. And they publish, they edit, they post, and there's a cost associated with that. And to have this show continue, I would need to get sponsors. I would need to offset the cost. Um, it's so time consuming, and I just. My next chapter is not being a sponsorship salesperson and selling ads for the show to keep it running. Like, that is not what makes me excited. That is not part of my epic empire. I, uh, you know, my. My new company is called My Epic Empire because I'm designing my empire of what I want my life to look like on my terms. And that is not selling sponsorship ads on a podcast, at least not today. And it's also not hiring somebody to do that and managing that person. I'm really looking to go inward and write and just create this content and share the stories and share a lot of the behind the scenes, um, of my life over the past 13 plus years of having my business. And, um, and just the lessons I've learned, like, I'm just really being called to do that. And so I need to create more space and I need to focus on that. And so that means the podcast is coming to an end. And this is such a learning opportunity for anyone listening that if there's something in your life that you really want to do and you're being pulled to do, but you're just feeling like, gosh, it's just back burner, or I never make it a priority. But if you really want to do it, I want you to look at your life and see where is your energy and time being spent on the things that aren't fulfilling your soul, that aren't making you excited or that are distracting you from what you really want to be doing and what you're calling called to do. And so I just feel really good about listening to that. You know, it was kind of a hard decision for me because I love this show. I love podcasting, I love the people we talk to, and I know it's helping so many people. So I had a moment of, like, grieving the show, and then once that was done, I just felt 100% good with my decision. I feel very aligned with where I'm going. And that feels really good. That feels really exciting. And I just hope that you stay, stay in touch and I hope that you read the book and I hope that you subscribe to the substack. So let's talk about that. So what's next for me is writing. Uh, and I will be focusing on this book. I will be self publishing. That is the plan. And the goal is 2026. I'm going to get this baby live. It's already about half of the way written. I've hired a writing coach who is awesome and um, and I get to just really dedicate time to that. So. So me sharing this can also help me hold myself accountable and get this book published in 2026. So uh, that's happening. But then also just to really help me use the writing muscle and have it be more of a habit, I started a substack and it's called My Epic Empire. You can go to my epicempire.substack.com or you could search for My Epic Empire on the Substack app or my name on the substack app. You will find it. Um, but there I am just. These are more short form, um, journal entries if you will. But also I talk about some journal prompts and some insights and storytelling and a uh, little bit of astrology is mixed in there too because I really enjoy astrology. So you'll see a variety of written posts in there that I'm very excited about. For my paid subscribers I've done audio notes. I can, I'll continue to do some of those as well. But you can subscribe for free and just stay connected with me. Um, that's also a way for me to stay connected because I do have ideas. Nothing is set in stone, but I really do see me doing in person retreats in the future. We did the Oasis of Opportunity in Palm Springs in 2024 and, and man, we had four attendees. And every single one of those attendees even just recently has told me how much that changed their, their lives. Like not even just their business, their lives. I mean it was like massive impact. And that was one of the events where we did more like personal development. And that's just the world that I really love. I'm really being pulled into that personal development world. So if you join the substack, I will be. That's going to be the first people to know about retreats. And I see these being very intimate, like a uh, uh, like five to nine people, very small. Um, you know, I'm playing with some ideas of helping people on different levels. That might be one to one work or it might be these retreats might be a mastermind, a group coaching type program. I'm not entirely sure what it all looks like. I'm just letting the ideas be. I'M brainstorming in the morning, I'm journaling. I'm just, I'm in Google Drive with like all these different ideas and what it all looks like and just really playing with what my next chapter looks like. And that feels really exciting and really abundant. And I, um, don't want to rush anything. I want these ideas to really marinade and I want to think about them and I'm really tapping into how I feel. Things that feel in flow, I am following that. Things that feel fun, I am following that. Follow the fun. That, that has been my motto. Things that feel friction, um, that I feel friction with, that I feel tension with. I'm like, nope, not going there. Even if it could be an amazing opportunity, could make a lot of money, could set me up for whatever. Like, if it does not feel fun, if I feel friction, it's a no for me. So, um, that's been a really fun place to be in my life. But I just love in person. If you followed the show, you know that I love in person. I believe in the power of in person. I think we need that in person connection. And, and I also love creating those containers. If you've been to any of my events, I think you would know that they're meaningful and they change people. And uh, I like doing that. I really like being a part of the change. So. Join the substack. So you could either. If you're. If you have substack, you can open the app. You could search for me. You can also go to thisiscrystal.com and right there on the homepage you're going to see a subscribe you could put in your email and that will take you over to subscription scrap Substack. Now, even if you don't use substack, you can still create an account. You don't have to post anything. You don't have to do your bio, you don't have to do a picture. You could just subscribe to me and you'll get emails when I post or emails when I'm notifying about a retreat or an offering or an event. So that's the best way to stay in touch. Now, if you're like Crystal, I don't understand substack at all or I don't want to sign up for substack, then that's okay. You can email me hello@thisischrystal.com and I'll store your email address and I will put you on a list and I will let you know when some stuff's going on in my world, like maybe a podcast launching or the book being live or retreats or masterminds, things like that. So I hope you stay in touch. Like I said, this is not goodbye. This is not a forever goodbye. This is just a closing of one chapter so the next can open and begin, which I'm actually, you know, literally writing chapters, which is very exciting. So I want to just also share five things that are just like, so meaningful, you know, when I ref. I've been reflecting. I've known that this show is coming to an end for several months now, and that's been really, really challenging to keep from you and not talk about. But I've known it and so I've had the chance to really think about it and reflect. And there are just some things that I just kind of want to go down memory lane and call out. That means so much to me from this show and the first being I. Obviously my guests are like such a big part of this show and I have brought on just some really awesome people. But my favorite guests are my retailers who have never done a podcast before. Or like, maybe it's their first or second one or their second or third one. Oh, my goodness. So we. I have brought on successful retailers or retailers who are doing something cool or unique or fresh. And, um, people always love those shows and hearing from your peers. And I often, because they're a retailer, they're not a podcaster, so they've never done this before. And it feels really scary and it feels uncomfortable and they're nervous or they're excited. There. There's a lot of different feelings that can happen for first timers. And I have loved those people and those conversations because we will sign on and some of them will even email me ahead of time and be like, I've never done this and I'm really nervous. So I coach them a little bit and then when they sign on, they're like, I'm nervous. Do I look okay? Do I look okay? Can you hear me? Like, it's just all the things that are going through their head and I just love, like, that they're putting themselves in a place to make themselves uncomfortable. They're doing it anyways. And I've said this a lot, do it. Afraid we have to get comfortable with the uncomfortable. And so I love when I'm seeing it in action and I love when I see this retailer who's really nervous, but she's doing it anyways. And then we hit record. And this whole time I'm listening to this episode. And I'm hearing them talk. I'm like, she's a pro. Like, she so has this. Um, I've interviewed male retailers, too, but it's typically the women that it's their first time, and they're maybe a little bit more nervous or maybe they feel more open to share it with me than men do. But I. When we end, uh, then I hit, like, end. You don't see this part, which I wish I would have recorded these parts. And then I'm like, oh, my gosh, you did so good. That was so good. And they're like, really? Oh, my gosh, I was so nervous. Or that wasn't actually so bad or whatever. Like, I see their body changes just like, uh, they exhale and they're happy. Like, they're like, I did it. It's almost like they climbed this mountain and they did it. And they're proud of themselves and they feel they have the high. I get to witness the high. And I feel so proud of them that they. They showed up, they did it, afraid. They always deliver. And then what's really cool is through their story, they're helping other retailers as well. Something that I just so love is witnessing those moments and then giving those retailers and giving those. Those people a platform. Like, I really love giving people a platform to share who they are and what they do and help my listeners. And so I guess that could almost be two things, but I'm kind of looping that into one is that has been one of the ultimate, like, highlights and. And joys of doing this show. And I know more of those moments will be in my future with future podcasts, but, man, that's been such a highlight for me. Okay. The second thing, as I look back on individual interviews, the one that felt like that I jumped up and down about, that I felt so proud of myself, that I felt so nervous about was when I interviewed American Dream, the second largest mall in America. And we actually filmed in person. Um, the mall is in New Jersey. It's just across the river from New York. And I sat down with the GM and the small attractions manager, who I like to call the ambassador of fun. And the fact that they said, yes, like, if you. If you know this story, you know that I went on some store tours when I was in New York City at the national retail federation in 2025. And through that, I went through a tour of American Dream. And we got. The tour guide was the GM of the mall on a busy Saturday. I was just really impressed that he spent time with us. His name is Brian. And I just like, I tried to kind of walk next to him and stand near him so I can ask some questions and, and just kind of get on his radar. And then at the end, I asked for his card. I said, I'm a podcaster and, you know, would you be willing to be on the show? And he's like, yeah. And he's like, give Anthony's card to the Ambassador Fund. So I followed up and I just thought for sure, like, they're just not even going to respond to me. Um, they respond right away because I was like, hey, I'm going to be in New York in February. I'd love to come over and film. It would be great to do it in person. Are you guys up for it? And right away Brian's like, yeah, this sounds amazing. Let's do it. And I, uh, that's when I was like jumping up and down. I ran up and down my hall. I felt so excited. I couldn't wait for Dustin to wake up so I could tell him. Like, that was just such a huge moment for me. It's such a big company that is doing a lot of cool things. Like American Dream is on the. He just like, they're really including this experience aspect on so many different levels. And, uh, they're innovative, they're different. It's just what retail needs and what business needs. And so I was really excited to bring that conversation to the show and to bring that kind of experience to my listeners who are more small business. Like, when do you get access to those kinds of people? And so the fact that I could be behind the scenes. So we, we went, I had Doug, our videographer who's done my conference and who was at my wedding. Um, I had him come with me. I really wanted just high quality videos. And we had this amazing conversation. And I was so nervous leading up to it. And I can see myself being nervous in the video, but maybe most people wouldn't see that. Um, but it was such a great conversation. And then they gave us kind of this tour of the mall. We were like in the cart and they were driving us around. And I will tell you that Brian mentioned doing a podcast, like having my own podcast room in the mall. And I'm like, h hm, that's interesting because I told him, I really want to move to New York City. That is just such a big plan of ours. Um, like, Dustin knows. I think, you know, if you listen to the show, I love New York City so much and it is a life Goal, I will live in that city. However I can make it happen. I am putting it out there. I want to live in that city. And, um, and the fact that he, I mean, like, he's 50, 15 minutes from like Javits center, like right there from New York City. And what if I had a. My own studio in American Dream? Like, that's cool. So I didn't follow up with that at all. But he has been on my mind lately as I just think about my next chapter and maybe that's a way to get me there. I don't know. I mean, obviously there's so many costs and there's so many things to figure out, but I'm just such a believer that everything is figureoutable and that may or may not be in my future. But that was a fun little behind the scenes fact for you that I felt very excited about. Um, after we did that show, I just felt. Or that episode, I felt such a sense of like, relief. Like, it went good. I loved the conversation and I was just really honored for that experience. So that was a definitely, like an episode highlight for me and it gets to be a part of my top five list here. Okay. Number three on the list is doing retail therapy. I don't know about you, but I loved listening to retail therapy episodes. I'll forever remember how I came up with that idea. I was on a walk. I know exactly where I was on the walk. I was listening to a podcast and I was just thinking, I, uh, just like, wish I could ask some questions. I wish I could kind of be a fly on the wall with this. And then I'm like, wait. And it just like all of a sudden I'm like, therapy. Podcast is like therapy, retail therapy. What if we gave therapy to retailers and. And that was born and I really wanted to bring in, like, actual coaches. I didn't feel like I was 100% qualified for the job. Um, however, those types of conversations are ones that I really enjoy having and are ones that I like, I see myself having in the future at these retreats or within a mastermind that I might do, um, or maybe on a future podcast. But, you know, I just loved being a fly on the wall and listening to people's challenges and then hearing the coaches feedback for them and seeing like, in real time transformation or also in real time seeing pushback. I really liked when there was pushback. You know, you could tell there were some people that were like, did not agree with the advice. And I'm like, oh, this is the good Stuff, this is where we want to go, like, deeper. Right. And, uh, and with a few of the guests, I did go deeper with them via email afterwards. Um, there were emails that they sent not liking the advice. And I had a lot of. I had a lot of thoughts about it. I think that, um, when things are triggering, we should lean in, we should ask more questions versus push it away and say, that's not correct and that's not right. And so those episodes especially, I really, really loved. But just seeing the transformation or even seeing like just a small, small idea or a small breakthrough was really, really fun for me to witness in those episodes. And it was just different, you know, a special segment, retail Therapy. I really enjoyed doing those. Okay. And then fourth, I have to give so much gratitude to Amy Loewenberg with New York Now. Amy believes in podcasting. She believes in the power of awesome content and having great conversations. She's super rooted in retail. I've had her on the show a couple of times, and she works at New York Now. When I was. I was talking to her, and we kind of came up with. And I don't really know actually how it all played out, but I think they came up with, we want to do podcasting live on the floor. I think that was Amy's original idea. And so she reached out. Would you be one of our podcasters? And I was honored to be one of the podcasters. I thought it was such a cool activation for their market. And I love in person interviewing. That's like my preferred. You may or may not know this about me, but my dream is to have my own podcast studio in New York City, and I film. And it would be really cool if we filmed in front of a live studio audience. So it's almost like a talk show. We have different segments. We have this live, you know, interview, or maybe I'm interviewing a few people and there's live audience who's listening. And then we could do Q and A, like, off unscripted, after. Like, I've got some fun ideas around that, but that's been my dream. And, um, I mean, like, one of my dreams almost my entire life since I was in high school, was to have my own talk show. Like, I remember when Ellen first started, I think I was 17 years old. I caught the first episode. Um, Rachel from Friends, Jennifer Aniston, she was the guest. And I cried. I was, like, so happy for Ellen in her new show. And I had all these emotions, and I just didn't really understand what they were about. Um, I Also had so many emotions when I would watch Oprah. Not because she was, like, coaching me, and it was feel good, touching, moving episodes, but it was something deeper. It was that she had this show, and I've just been really drawn to that. So what I realized is podcasting is sort of like your show, right? And, um, and I just want to share a fun fact that I did get to go see the Ellen show filmed live in California. And. And they don't tell you the guest until you're there. So we were, like, sitting in this garage. It's kind of weird, but you sit in the garage, and then all of a sudden they're like, okay, do you guys want to know who the guest is? Can you guess who the guest was? It was Jennifer Aniston, Rachel with Friends. It was her very first guest, the one that I cried at. I'm like, what? Um. And my friend Hope was standing, waiting for the bathroom, but we look over at each other, and she just starts jumping up and down, and I'm like, oh, my gosh, this is so cool. Like, it was so, so, so amazing. And you know what? They filmed two episodes. And you know who the other guest was? The CEO of Disney. Of Disney. You know, I'm such a Disney person. I'm like, what? Now I can't even remember his name. It's like Bob something. He wrote a book. We got his book. I was just like, this is so cool. Oh, my gosh. Musical guest was Charlie Puth. I didn't really know who he was, but know who he is now. He was great. Um, I just, like, totally freaked out. Oh. And I mean, gosh, I might as well just share this with you too. Um, I got to dance on the stage. I got to. You know, I. It was a dream of mine. So I always wanted to go on the Ellen show, and I was like, I have to dance on the stage. I know. Ellen loves dancing. I love dancing. And they were getting warmed up. It was pre show, and then somebody goes down, and then they came over to our side, and my hand just shot up. I was like, I'm going to do it. I was taking terrified, but I knew I just have to shoot my hand up, and they picked me, and I got to go downstairs on the stage, and I danced. And I remember I said to myself, if you get picked, you look up, and I want you to just remember the moment for a second. And I did. I looked up, and I did a circle with my hands up in the air, and it was, like, all black, like, the, the lighting structure up there that you could see. And I danced and it was so fun. And after they filmed the first episode and getting ready for the second, then they did dance offs this side, then the middle, then this side against each other. And like people clap and vote. Somebody dances. Then they come to our side. Well, I raise my hand again. Nobody else is. So I get picked. I dance in the stairs. The baby got back and I shook my booty and I won. People clapped and I won and I got a couple of T shirts. So I gave one of the T shirts to somebody else who also was part of the dance competition. Anyways, that's our commercial break. Crystal's, uh, fun story. Uh, Ellen. So coming back to New York now, this has always been my dream, to have my own talk show. And, um, in New York City. And so Amy calls me and here I am, I'm going into market. It's summertime. I have six full interviews planned. And then we came up with this Resilience round where, you guys know the Resilience Round. I ask everybody. I was going to go around and just kind of Crystal on the street ask people those questions. And so we're walking in, Dustin and I are walking in from our hotel and I'm walking up to the Javits center and it hits me. Oh my gosh. I'm filming my show in New York City and I was like, I did it. You never know how it's going to look, right? Like, you can have these dreams, but you can never really imagine exactly how it's all going to look. And this was a stepping stone. This was a way for me to just get closer and closer to the full on dream. But man, I felt really proud of myself and so, so happy to be doing it. And I loved these episodes. I loved who I talked to. It was so fun that we were in person. And then the Resilience Round, like Crystal on the street, I did a total of over 20, I think it was like 24 total episodes. Six were full and the rest were me going up to people, me going up to people. And I get terrified of going up to people. Like, that's not really my jam. But everyone I went up to was so, so nice and willing to share and they wanted to be on the show and they had so much energy and I loved it. And um, somebody who works with New York now was editing some of the videos and she privately emailed me and she's like, crystal, I just have to say I'm watching all these videos. You did so many interviews, and you, your energy is up for every single one of them. I don't know how you did it, but congrats. Well done. That email meant the world to me. I get a lot of energy from talking to people, and also, I was exhausted after those two days. It was so much like, you've got to listen, you've got to carry the conversation. You got to help people feel comfortable. Some people were really nervous to be on the show. You know, those are my favorite people, so I was really there for them and energetically holding them. Um, but, you know, that's exhausting and you could not tell, and that is important to me. And, um, I just loved that experience. So. Amy, New York now. Thank you. Highlight of this show. I really, really appreciate you having me. Okay. And to take us home. My fifth thing is just anyone who has reached out, they've emailed, they've told me at a conference or a market, they wrote a review. Um, they've texted and just have said, I love the show. Or that episode was awesome. Or like, Beth Rich is classic for this. She's a retailer, and she'll text me. Just got done listening. I loved so and so. Like, I just. I. You know, when you podcast, you. I don't know what's happening on the other end. You know, for my listener, how are they feeling? Is this resonating? Are you liking it? Like, I get some stats. Podcast stats are actually not the best. I wish we had a little bit more data on listeners and downloads across. Across all the platforms. It's kind of hard to understand your full reach. And so you're just, like, putting your time and your energy and money into producing these shows, and you're like, is it working? Like, are. Do you like this? And so when people share and they say and they tell me that just really, they, like, I know that takes time to do that. You have to go out of your way. You have to open the app and write the review, or you have to email me, or you come up to me at a show, and you're. So many people have just kind of grabbed me and said, hey, I just want to say I love the show. That simple thing. I'm like, oh, my God, fills my cup, means the world. And none of this could exist. Like, doing this show. Um, it just. It can't carry on without people listening to it. And to hear from our listeners has been such a joy for me. So thank you, thank you, thank you. If you are one of those people who in some fashion told me um, even if it was just like, love the show and it was quick. Thank you, thank you, thank you, thank you. And on a broader. If we take a step backwards, I just want to thank if. Even if you have not told me you haven't reached out. That is okay. Oh, my gosh. That is okay. Thank you for just listening. Thank you. And not just listening. Like, thank you for listening. Thank you for being here. Thank you for following along. Some, like I said, some of you have listened to every single episode. You have listened to me for hundreds of hours. Like, that's a lot of time that you have given. And I just hope that I have given you value in exchange and it was worth your time. And I am just so grateful for your ears and your attention and for you helping me give a platform to my guests, because that is one of my most favorite things to do is give people platforms. So thank you so much for listening. And then I just have to say, so those are my. Those are my top five. But, man, a massive, massive, massive gratitude to the podcast team. So Callie and Eric, they are on the Indera team. And Callie, when she stepped in last year, man, she has been watching these episodes, helping with editing, helping with transitions, helping get the clips, um, helping me brainstorm ideas and guests. Like, she is so good from a podcast perspective. And it's just been such an asset on the podcast team. So, Callie, thank you. And Eric has been on our team for six years. He started being more engaged with the show with Cali and really optimizing us for YouTube and learning more about YouTube and drawing in so many listeners from YouTube. You might be watching this because of Eric, and, um, Eric has had so much passion with the show. Cali has had so much passion, passion with the show. So, you guys, I couldn't do this show without you. Thank you, thank you. And my editing team, Dave and your team, behind the scenes editing, adding in commercials, the bumps, the outros, publishing show notes, linking all the things. You guys, there's a lot that goes into this. Thank you for creating, like, allowing this show to happen. Because when I can show up and hit record and then hand it over to you guys, it gets done, it gets live, it's published, and you always do such a great job. You've been so wonderful to work with. And this is not goodbye either. We will work together on, um, the next show. So, team, thank you, listeners. Thank you. Please follow along. Go to thisiscrystal.com join my list. I would love to have you be a part of that world and whatever future world happens, obviously if you are a retailer, come go over to Indera Co. There's a lot of education there. They're going to continue the education for retailers. So if you're like, oh no, where do I need to go now? You need to go to Indera. There's still education, I'm still involved. Go there. And if you want to see me in person and hang out, then you should come to the Retail Success Summit. It's happening at June 16th and 17th in Grand Rapids, Michigan. Go to Indera Summer Summit. Use our link because we're going to send you some special gifts and we can know that you signed up through us. So we've got some special things planned for you. That's I N D e r a.co/summit. You have to use that link to get the gifts and you can come hang out with me and Patricia and Michael. Our new owners are going to be there too. I would love to introduce you. You can learn from them. I'll be speaking, speaking main stage with Patricia. We are sponsoring, we're going to do a members meetup. So if you're an Indera member, be sure to come do the members meetup. Lots of fun stuff planned. So Indera Co Summit. I hope to see you live in person because you know that's the best way to connect. All right. I have so much gratitude for you. So much gratitude. My heart is just so full. I thank you, thank you, thank you for listening, for being here. I am forever rooting for your success and I can't wait to see what you and I both create next. Thank you so much for being here and I'll see you soon. Bye. Thank you so much for listening to the Rooted in Retail podcast. It means the world to me to have you here. If you find value in this show and you listen on an iPhone, if you could leave a review on Apple podcast app, that would be amazing. And if you watch YouTube, if you're a YouTube subscriber, we film this. And so if you rather watch the show, you can also do that over on YouTube. Again, thank you for listening and I'll see you on the next episode.