Rise of RevOps · 2023-10-31 · 47 min
Go-to-market leaders have to fill a lot of roles. Today’s guest says that, of many jobs, his most important role is fueling revenue success. This episode features an interview with Jason Rushforth, Senior Vice President and General Manager for the Americas at SugarCRM. SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Jason emphasizes the importance of doing your research and asking questions to set yourself up for success. He and Ian talk building pipeline, critical tools, and aligning cross-operational teams. Guest Bio: As SVP and GM, Americas, Jason Rushforth brings more than 20 years of product and SaaS experience to SugarCRM - all of it in CRM and CX. He is a respected technology industry veteran; his most recent role as VP and GM for Infor saw him implementing the vision and execution of their Customer Experience suite of solutions.
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