Revolut Insider · 2026-01-30 · 26 min
Brand decisions affect how people feel, long before they open an app or tap a card. Our Head of Global Brand, Gareth Morgan, explains what it takes to build a brand that feels confident and distinctive. He breaks down the thinking behind Revolut’s shift towards a more premium identity, how creative choices influence a brand’s trust and perception, and how to lead with bold decisions without losing focus. In this episode, Alex and Gareth discuss: What “brand” means in practice, and how it shows up beyond visuals Revolut’s 2023 rebrand and the shift toward a more premium evolution How the emotional experience of a brand shapes trust and loyalty Standing out in a crowded market while maintaining your identity Why Revolut is selective about brand collaborations Leading a team to think outside the box What goes into delivering bold, unexpected design work Gareth’s view on whether AI limits creativity Getting an idea over the finish line and how to not take feedback personally What’s next for Revolut as a global brand Follow Revolut Insider on Instagram: revolut.la/RevolutInsider View open career opportunities on Revolut's Brand team: revolut.la/4qezv9d
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Ep. 45 High Performance Culture: how brilliant people succeed at Revolut
Ep. 44 London as a Launchpad: Revolut’s global HQ and UK banking vision
Ep. 42 Building Revolut in Japan: where tradition meets transformation
Ep. 41 Breaking Ground: turning complex problems into real-world solutions