AI Amplifies What Works 💪🏻 It Doesn't Fix What's Broken ⛓️‍💥

Episode notes

Are hotels getting seduced by AI promises before they've sorted the basics? In this conversation, digital acquisition expert Hicham Benyebdri of Userguest , cuts through the hype - explaining why no amount of AI-powered advertising will save a hotel with a broken booking path, weak conversion rate, or poor reviews. We also get into how hotels can realistically compete with OTAs on their own turf, why paid platforms like Google and Meta aren't always working in your favour, and how the smartest hotels are using AI to read market signals and pivot faster than their competitors. If you're a hotelier or work in hotel marketing, this one is worth your time.

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