Revenue Engine Podcast · 2026-06-05 · 36 min
Catherine Solazzo is the Chief Marketing Officer at Appfire, a leading provider of software applications that help developers optimize their efficiency on platforms like Jira, Salesforce, and monday.com. With over 20 years of experience in marketing and digital transformation, Catherine has led high-performing teams at global tech giants and was recently recognized on the CRN Women of the Channel 2026 list. Under her marketing leadership, Appfire reaches over a million users every quarter through its technical documentation site. In this episode… Marketing today goes beyond just awareness, demand generation, or a polished campaign. It extends into the product experience, customer feedback, partner enablement, and every handoff that shapes revenue. So what does it really take to build a modern CMO mindset? According to Catherine Solazzo, a seasoned marketing leader with deep experience across developer ecosystems, the answer lies in thinking beyond the traditional marketing boundaries.
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