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Index/Sales/Rethink The Way You Sell
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Salespeople Ruin Everything with Todd Caponi

Rethink The Way You Sell · 2025-10-16 · 22 min

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Episode notes

While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! This is an enhanced audio version of the Rethink The Way You Sale post "Hear yee! Hear yee! Save Video For Prospecting - Before It's Too Late!" written by Todd Caponi, including an interview with the author. Hear yee! Hear yee! Save Video For Prospecting - Before It's Too Late! Save the clock tower! Save the power of sales technology! Save VIDEO before it crumbles like the rest of them! Remember the movie, "Back to the Future"? Marty McFly, played by Michael J. Fox, ends up accidentally leaving the year 1985, stranded in the year 1955. The movie’s premise is about Marty getting back to 1985 - and not only getting “back to the future”, but in time to save the life of his friend, Doc. In looking back through history, if we could see into the future, would we do things differently to prevent the demise of the great gifts of technology we’ve been given?

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