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Index/Sales/Rethink The Way You Sell
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Another Race to the Bottom

Rethink The Way You Sell · 2025-10-14 · 12 min

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Episode notes

While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy! The thing about races to the bottom is...there's always someone with deeper pockets than you. There's always someone who's willing to sacrifice a little bit more profitability than you. It's simply an unsustainable game. One that ends up establishing unhealthy relationships with clients who will always want more no matter the quality. Let's talk about how to establish healthy client relationships that lead to more profit and less headache.

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