
Reimagining the Future: Envisioning What's Next · 2026-08-04 · 16 min
Key moments - from our scoring
Substance score
59 / 100
Five dimensions, 20 points each
Martin Wolf brings three decades of analysis to bear on the question of where neo-mercantilist policies are heading in a world of two roughly equal superpowers. The current US-China economic competition echoes the historical mercantilist struggles of the 16th-18th centuries, but differs fundamentally because it now involves genuinely comparable powers competing in a deeply integrated global economy. Wolf emphasizes that technology - particularly its role in lowering transport and communication costs - creates powerful countervailing forces to protectionism. Trade in services explodes precisely because it converts to bits, which move frictionlessly. The Financial Times commentator believes that absent genuine military conflict, the profit motive and consumer demand will ensure trade continues, albeit distorted by unpredictable policy interventions. He draws optimism from nuclear deterrence and the post-Cold War precedent of managed coexistence between hostile powers, suggesting that geopolitical stability depends on leaders recognizing the catastrophic costs of direct conflict. For CEOs, Wolf prescribes scenario planning around tariff shifts, currency instability, and technological competition, operating in an environment fundamentally different from the post-1945 American-ordered world.
Wolf argues that technological forces lowering transport and communication costs, coupled with powerful profit motives and consumer demand, make trade barriers nearly impossible to sustain at scale. Trade in services particularly explodes because it converts to digital bits that move frictionlessly across borders.
Both treat economic policy as an instrument of state power, but today's competition between two roughly equal superpowers (US and China) occurs within a deeply integrated global economy, whereas historical mercantilism involved European powers competing for regional dominance before the US emerged as the true superpower.
Wolf points to shared terror from nuclear weapons and AI as forcing cooperation even between hostile powers, citing post-Cold War detente and the 70-year absence of nuclear weapons use in conflict as evidence that governments can manage existential risks cooperatively.
CEOs must understand their unique competitive risks and opportunities, map how US, China, Europe and other major players are likely to act, then stress-test vulnerability to radical trade policy changes and international financial crises in an unpredictable but not necessarily catastrophic environment.
China pursues net surpluses to solve both domestic demand problems and fund development, following classic mercantilist mechanics, but this strategy works within a global system where they themselves are trying to increase absolute trade flows rather than restrict them.
Our reviewer’s read on each dimension, with quotes from the episode.
Wolf delivers substantive frameworks about neo-mercantilism, great power competition, and the tension between technological integration and state protectionism. However, the core argument - that trade persists despite tariffs because profit motives and technology are powerful - is somewhat intuitive for B2B operators. Much of the discussion rehashes familiar Cold War history and deterrence logic without drilling into novel mechanics of how CEOs should actually navigate these dynamics.
trade will continue in all its various forms, but it will be distorted in various ways and probably quite unpredictable ways
Technology is simply so powerful
Wolf's framework linking historical mercantilism to modern US-China competition is coherent but well-trodden ground in 2024-2025 commentary. The observation that stablecoins are a mercantilist tool is clever, but most of the argument (great powers compete, profit motives persist, technology integrates markets) lacks freshness. The piece relies on Kissinger, Cold War deterrence theory, and conventional geopolitical wisdom rather than counter-intuitive or first-principles thinking.
International economics becomes a zero sum game
The underlying belief of mercantilism is that international economic power is a tool of state power
Martin Wolf is FT's chief economics commentator and author of serious books on capitalism and crisis. He has genuine gravitas and decades of public intellectual work. However, the transcript reveals him as a thought-leader and analyst rather than an operator who has built, scaled, or managed business through actual trade or geopolitical risk. His value is analytical framework, not ground-truth from the trenches.
Martin is chief economics commentator at the Financial Times and the author of many important books
The final conversation in Bangkok was with Martin Wolff, one of the world's most respected economic thought leaders
Wolf provides limited concrete examples: Japanese cars in the 1980s, Chinese vehicles now, stablecoins, and abstract references to tariff wars and trade data. He never names specific companies, quantifies the scale of trade diversion, cites actual tariff percentages, or provides timelines and dollar figures. His claims about technological integration and profit persistence rest on assertion rather than data or named case studies.
If they want Japanese cars in the 80s or Chinese vehicles now, I guess they will have it
if you looked at the data, ah, you noticed some trade diversion, very significant
The host (Speaker B) asks reasonable setup questions and does attempt follow-ups (e.g., 'barring a war, I hear glimmers of optimism'), but rarely pushes back or probe deeper. When Wolf makes sweeping claims about geopolitical stability ensuring trade continuation, the host does not challenge the assumption. The conversation reads as respectful but deferential, lacking the friction that would test Wolf's logic or draw out nuance for a business audience.
So, Mark, barring a war, I mean, I hear glimmers of optimism, uh, coming from you
So if we dial back in history and you as a, um, student of history, looking at the mercantilist policies of the 16th through the 18th century
Computed from the transcript - who did the talking, and the words that came up most.
The Global Business Policy Council's 2026 CEO Retreat was held in June in Bangkok. The theme for the event was "What Next? Leadership Through Sustained Disequilibrium." With permission, we're sharing excerpted remarks from Martin Wolf, chief economics commentator at the Financial Times. Paul Laudicina interviewed Martin about the state of neo-mercantilism and where the current trade policies will lead the world. In this series, "Envisioning What's Next," we look not just at how we got here, but at what comes next - the green shoots pushing through the cracks. We'll consider the glimmers of hope that inspire, the breakthroughs ahead, and the choices we can make now to shape a brighter future. Reimagining the Future: Envisioning What's Next is
Transcribed and scored by The B2B Podcast Index.
Speaker A: When I look at things now, my conclusion is unless something very big happens, uh, trade will continue in all its various forms. Movement of people will probably continue in all its various forms, but it will be distorted in various ways and probably quite unpredictable ways. In other words, it's going to go on, but it'll be messy.
Speaker B: I'm Paul ladacena, Chairman emeritus of Carney and founder of its Global Business Policy Council, and this is reimagining the envisioning what's Next. In June, Carney's Global Business Policy council convened its 2026 CEO retreat in Bangkok, Thailand. The forum brought together more than 70 leaders from around the world for rich conversations about major trends in geopolitics, economics and technology and their implications for business. In Bangkok, the leaders around the room spent two days asking the question, what next? Our conversations followed Chatham House Rules and any excerpted conversations on this podcast are being released with permission. The final conversation in Bangkok was with Martin Wolff, one of the world's most respected economic thought leaders. We've been fortunate to have Martin join us at many of our CEO retreats through the years, going all the way back to 1995. Martin is chief economics commentator at the Financial Times and the author of many important books, including the Crisis of Democratic Capitalism. Earlier this year, he wrote a powerful column about the dangerous triumph of Neo Mercantilism. The underlying belief of mercantilism is that international economic power is a tool of state power. And on that basis, China and the United States have been engaged in what has been called Neo Mercantilism. With China trying to protect its industry and the United States retaliating, international economics becomes a zero sum game. If you win, I lose. So I began by asking Martin, where is all of this leading and what are the consequences of the current economic policies?
Speaker A: We're seeing something incredibly big happened in the course of the last 20 years. We all know that the rise of China, but this crucially created a world that in the pre First World War period was limited, as it were, to Europe. The first half of the 20th century could be seen as the struggle for domination of Europe because, uh, Europe was the core then of the world system and the great powers of Europe thought this was an incredibly important struggle and whoever won would in some sense win the world. And this, what interests me is that this was an absolutely clear and definitive categorical error. Because the great power of the world by 1900 was the United States. And it didn't matter what happened in Europe. So what on earth would the Germans, French and British fighting Over. But this time is different because now we have, with the rise of China, two really rather equal, though different great powers superpowers, uh, uh, if you look at gdp, technological levels and so forth. And so we have a genuine struggle, uh, for the world domination between two powers that actually instinctively think in those terms, in my view. And inevitably that affects trade policy because trade and economic policy have always been part of the arsenal and of great powers. Uh, and that, in a sense, very crudely, is what mercantilism is about. It's about power. Now the question then is how that fits in within a, uh, world economic system, which is again, it's about as integrated as it can get by historical standards. And that's partly because of the policies we pursued by over the last half century or so, 70 years, but even more because, of course, of technology. Because the one thing technology has done is lower the costs of transport and communications. It collapses barriers. So we have two genuine superpowers, an economic giant which is not a superpower, Europe and technology pushing us in this direction. And that ends up with a very, very messy world because the technological forces are pushing us pretty obviously in the direction of integration very broadly. To give you just one example, mass migration, well, we've made transport of human beings incredibly much easier than it ever was before. What do you expect to happen? They will move. So this is where we are, and the question is, uh, what happens now? Uh, the lessons that I think we should draw from where we are now, it's very, very hard to stop this, namely the integration process. And the striking thing is we're in a tariff war. But if you looked at the data, ah, you noticed some trade diversion, very significant. But trade has gone on as if nothing had happened. And because it's sort of unstoppable unless you really try. Meanwhile, trade in services explodes because so much of it is now convertible into bits. And, uh, well, bits move very, very easily. So all that continues. And then if you look at the Chinese side of they're not trying to stop trade, they're trying to increase it. Because they're pursuing the classic mercantilist strategy, solving domestic demand problems. It's also domestic development problem by generating vast net surpluses. Absolutely classic mechanical. So when I look at things now, my conclusion is unless, um, something very big happens, a, uh, major war or something like that, trade will continue in all its various forms. Movement of people will probably continue in all its various forms, but it will be distorted in various ways and probably quite unpredictable ways. And people will then find brilliant ways around it, and, and people will notice the brilliant ways they're finding around it and try to stop that, but nobody's consistent or systematic enough to stop it altogether. In other words, it's gonna go on, but it'll be messy.
Speaker B: So, Mark, barring a war, I mean, I hear glimmers of optimism, uh, coming from you.
Speaker A: It feels very unnatural.
Speaker B: Is it un.
Speaker A: No, no, no, no. That's complete mistake. I believe passionately in the profit motive, since the trade we're talking about is profitable. Consumers, uh, want it, the concerns of producers matter, but they don't matter quite that much. And if they want Japanese cars in the 80s or Chinese vehicles now, I guess they will have it. Now, this doesn't mean there aren't some very big strategic issues here, um, strategic autonomy and all the rest of it, which will become very significant. But the policies we're seeing now up to now don't stop the basic structure of the world economy continuing because profit motives continue to be so powerful. And as I've already stressed, I think this is incredibly important. Technology is simply so powerful.
Speaker B: So I asked Martin, are you suggesting, in the words of another council thought leader we have with us at last year's retreat, Bob Kagan, that the jungle doesn't grow back in international economics.
Speaker A: The jungle doesn't grow back in international economics as long as relations among the powers remain well short of war. Uh, that's the experience. So when things, you know, Europe was highly integrated economically, despite protectionism up to the first World War. And if you have two world wars and a great depression in between, everything goes to hell. So ultimately this depends on geopolitical stability.
Speaker B: As we continue, Martin explored potential antidotes to neo mercantilism, starting with global cooperation.
Speaker A: Well, we really don't want to get back into what happened after, uh, the first World War. So that's an unthinkable world. And that means that the major powers have to cooperate to avoid this. And if the weaponry available in the system, both privately and publicly is frightening enough, they will do so. And, uh, this brings me back to sort of what's happened with nuclear weapons. Um, I'm old enough to remember the debate in the 60s, and we sort of took it for granted there would be a nuclear war. But in fact, we've done an incredibly good job, not perfect, by many means of managing proliferation, and we haven't had a nuclear war. Nuclear weapons have not been used in Angus, thank heavens, since, uh, Hiroshima and Nagasaki catastrophes. So, um, that suggests that if things are frightening enough, governments can cooperate Even if they really hate each other and they can't to some extent. Kissinger's detente policy, which I think is one of the great successes of my lifetime, was partly originated out of that precisely as a reaction to the Cuban missile crisis. So I think there's nothing like having shared terror. And, uh, uh, if AI Adds to the terror, which I think it is, um, that is another reason why I'm becoming quite unnaturally optimistic.
Speaker B: So if we dial back in history and you as a, um, student of history, looking at the mercantilist policies of the 16th through the 18th century, how some of them resulted in conflict, what's the end game of this period of neo mercantilism?
Speaker A: The obligation on the present superpowers is to fight this conflict or whatever, this battle for supremacy, short, uh, of outright conflict, because outright conflict is unthinkable. And that's what they're doing. And the result will be, for business, messy, unpredictable. I think predominantly peaceful. And the economic policies will be used, uh, without any doubt, in different ways to promote what the superpowers think are their vital economic and security interests, which will include obviously trying to protect, however coherently, their, huh, technological advantages. Trying to undermine the technological advantages of the other side. Trying to achieve security through having huge current account surpluses and net credit or managing liabilities. I mean, if you think what are stablecoins a.
Speaker B: About?
Speaker A: Stablecoins are a way of managing the debt problems of a country which, uh, has huge foreign liabilities and by ensuring that how they finance it is, uh, completely under their control. That's a fascinatingly mercantilist policy, different from most, I think. In other words, economics becomes part of statecraft short of war. Uh, uh, and I think we. We must assume that's the sort of world we are going to be in for the indefinite future. And we have to do everything we can to make sure that it remains short of war and in the process manage some of the areas where conflicts are likely and risks are likely. Like, that's why I stress AI but, uh, it's very easy to see that anxiety about Chinese manufacturing domination linked to both their technological achievements and their very unbalanced economy is going to grow. I don't see how it diminishes. And somehow or other we're going to have to find a way of managing it. So it's managing tensions and conflict short of war. That's the next 30 years. I will.
Speaker B: So, Martin, if you were a corporate strategist or a CEO, now what do you do to successfully manage through These shoals.
Speaker A: Well, I suppose there are two answers. First of all, you really, really have to understand your risks and your opportunities. Every business is going to have unique characteristics about who its competitors are, where its markets lie, where the prospects and where the risks are. So you have to be aware of your risks and who your competitors are. And then you have to be sort of reasonably clear about what the players, the main players are likely to want to do. Which basically first of all includes obviously the us, China, but also other major players, Europe and how that's likely to affect you. What has I think gone if the big attempt after the Second World War of the Americans then overwhelmingly dominant with the Soviets out of it, was to create an ordered world in which the US would by and large, I'm um, oversimplifying, by and large said we are going to live by the rules to make sure that all of the other guys live by the rules and you've got some stability in your markets and all the rest of it. That didn't look quite so right in 1971 with the Nixon shock. But by and large that was true. That world is gone. So you have to operate, it seems to me in uh, an unpredictable geopolitical environment which is not necessarily a catastrophic one, but ah, one in which you have to think how vulnerable are uh, we if trade policy changes radically, if there is another major international financial crisis, you have to think about that. So it's just more complicated.
Speaker B: Thank you to Martin Wolff for joining us and sharing his insights over three decades. We'll share more insights from the 2026 CEO, uh, retreat in Bangkok over the next few weeks.
Speaker C: This podcast is produced by the Global Business Policy Council, a specialised think tank within the global management consulting firm Carney. For more than 30 years the council has been a strategic service for the world's top executives, policy figures and um, business minded thought leaders. The Council is dedicated to helping CEOs and government leaders leaders anticipate and plan for the future. Learn more about the Global Business Policy Council@carney.com GBPC.
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