123: Get Ahead of the Competition with a Customer-Led Strategy: Here's How! A chat with Georgiana Laudi

Episode notes

Georgiana Laudi returns to the show to discuss her new book “Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue.” Let’s find out what is a customer-led strategy and how you implement it. Grab a copy of the book here: Related content: What goes into implementing product-led growth strategies? How to use the Jobs to be Done framework How to develop continuous discovery habits

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