Proof to Product · 2026-06-23 · 33 min
This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition. About a year ago, Audrey decided to close her retail shop and we'll talk about that today. Audrey opens up about the difficult decision it was to close after being open for nearly two decades. We talk about the challenges and emotions of stepping away from something that you've built from the ground up. We talk about hustle culture ane the process of rediscovering creativity and purpose outside of traditional business models. We also talk about what she does and does not miss about running an in-person store, the pressures of being responsible for a large payroll, and the power of pausing to reflect on what you really want in both life and business. Friends, if you are grappling with any sort of change, if you're feeling stuck or questioning your next move, then I really feel like this episode is kind of a permission slip to follow your intuition and to honor your evolving needs and really kind of just explore what's possible when you give yourself the space to grow. This episode is
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