Promote Yourself to CEO · 2026-06-04 · 33 min
Send us Fan Mail My three teenagers are home for the summer, the calendar cleared out the last week of May, and like a lot of business owners I could feel the pull to write the next two months off and call it a season. I’m not doing that, and I don’t want you to either. After almost 20 years of running this business, here’s what I’ve watched happen every single year. The women who disappear completely in June and July are the same ones scrambling in September, marketing dried up, no clients in the pipeline, head barely above water. The chaos they feel in the fall isn’t a fall problem. It’s a summer problem. This is the season I do some of the most strategic work of my entire year, and I still take two full weeks off with my family. Both are true. I’m recording this in early June with most of 2027 already mapped, not because I’ve converted to hustle culture, but because I refuse to spend October panicking while I’m also helping my kids study for the SATs. What I want to give you today is a way to use a slower summer to build the capacity fall is going to demand, so you walk into your busiest season with more room instead of more dread.
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