Promote Yourself to CEO · 2026-07-02 · 36 min
Send us Fan Mail Adrienne Loker was certain her group therapy practice needed more marketing. Her numbers said otherwise. Here is what actually turned her business around. Most therapists believe the path to growth is hiring a team and handing off clients. Adrienne did exactly that, and the plan that looked perfect on paper came apart the moment real people and real life entered the picture. People got licensed and left with their caseloads. The loyalty she thought she had earned was not for sale. In this episode of Promote Yourself to CEO, Adrienne Loker shares how she rebuilt Seeking Depth to Recovery, her trauma-focused group therapy practice in Richmond, Virginia, on clear vision, values, and the kind of systems that hold a business together when everything is testing it at once. We get into the team values that ended her churn, the one number that changed how her whole team behaved overnight, and why the slow, unglamorous work of building systems is what kept her doors open through the hardest stretch of her career.
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