Product for Product Management · 2026-04-01 · 49 min
We’re excited to welcome Lea Khasidi, product management freelancer, founder and CEO of MaPott, and soon‑to‑be author, for a powerful conversation on gender-based data analytics for product managers. Lea shares her journey from intelligence work in the IDF, through product roles in EdTech, cybersecurity, and beyond, to founding a health management app for women with chronic conditions. Along the way, one pivotal discovery while consolidating four cybersecurity platforms, seeing men and women use the same filtering feature in completely different ways, sparked her deep focus on how gender shapes behavior in our products, especially in B2B contexts where it’s often ignored.
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