EP 105 - Product Momentum Gap with Dave Martin

Episode notes

Have your worked for a product company where the beginning was amazing - everyone were aligned towards the same goal, the product that the team built was an exact fit for the problems that it’s users had, and everything just came out nicely - but then, as the company grew, things didn’t fit as well, new features were not adopted, and overall, the feeling is that you lost the awesome momentum you had?This is what Dave Martin calls the Product Momentum Gap. In this episode, Matt and Moshe are hosting Dave, Outcome Leadership Coach at Right to Left, veteran product leader and fractional CPO, who co-authored the book “The Product Momentum Gap: Bringing together product strategy and customer value” with our past guest Andrea Saez (episode 22), to talk about this problem, and a framework he developed to overcome it. There are many reasons why companies fall into the Product Momentum Gap. It can be due to confirmation biases, collective bias (following the loudest person in the room), product strategy that doesn’t commit to a specific solution, amongst other reasons.Identifying the problem is the first step in moving forward to fix it.