EP 101 - Transformed with Marty Cagan - productmanagement - Product for Product Management

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We are very excited to bring you our latest episode - an interview with Marty Cagan, on the occasion of the release of his new book TRANSFORMED: Moving to the Product Operating Model. Marty wrote the book with his partners at the Silicon Valley Product Group - Lea Hickman, Christian Idiodi, Chris Jones and Jon Moore, and it was highly anticipated by the entire Product community around the world. Following his books INSPIRED (where Marty lays down the foundations on how to build product the right way) and EMPOWERED (which aims to the leaders of product teams, helping them become empowered teams that solve real problems for client, and achieve outcomes to the organization), the new book is about the transformation of the entire organization from Feature Factories to Empowered Team, or, as it coined in the new book, moving to the Product Operating Model. This is the missing piece that many of us in the product world were waiting for! Following Marty’s and SVPG’s work, we have known for years what successful product companies are doing, and why being a feature factory is counter productive to solving real problems.

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