The Evolution of Pricing - Going Beyond Pricing to Drive Innovation with Karan Sood

Episode notes

Today's guest is Karan Sood, the Director of Sales Operations at Rakuten Kobo, a Canadian seller of ebooks, audiobooks, e-readers and tablet computers. Karan is a “Top Pricing Strategy Voice” on LinkedIn, recognized for his active contributions of insights and engaging content to the online pricing community. He has 16 years of experience in pricing, working for prominent global brands, including YellowPages, Mitsubishi and General Motors. In this episode, Karan discusses his professional journey as a pricing professional who's worked across several industries and facing some of the toughest challenges one might face in the field, including a global financial crisis and digital transformation in print advertising. In sharing his story, Karan provides practical insights for pricing professionals and businesses interesting in using their pricing capabilities to drive outcome-oriented innovation within their organizations. Links to resources mentioned in the show: The Strategy and Tactics of Pricing 6th Edition by Thomas T. Nagle and Georg Müller Influence, New and Expanded: The Psychology of Persuasion by Robert B.

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