
Polyweb · 2024-03-03 · 1h 6m
In this episode of Polyweb, host Sara Landi Tortoli and guest Itamar Gilad explore the concept of evidence-guided product development. Itamar is a seasoned product coach and leader with extensive experience at tech giants like Microsoft, Google, and YouTube, and the author of "Evidence Guided." The key takeaways from this episode include the importance of setting clear goals aligned with the company's mission and vision, the value of conducting research to validate product ideas, and the need to adapt the evidence-guided approach to different types of products and businesses. Itamar's GIST model (Goals, Ideas, Steps, and Tasks) provides a framework for product teams to systematically develop and validate their ideas, ultimately leading to the creation of products that effectively address customer needs.