Podcasting in Professional Services · 2026-04-13 · 35 min
Download the free research report. If you’re running - or thinking about launching - a business podcast, this episode breaks down what’s actually working in 2026. John Tyreman unpacks the 2026 State of Podcasting in Professional Services report, based on insights from 147 podcast hosts and listeners across industries like marketing, consulting, AEC, accounting, and technology. In this episode, you'll learn: • What separates growing podcasts from stagnant ones • Why frequency is one of the biggest drivers of success • The real ROI of podcasting (and why it’s NOT sponsorships) • How listeners actually discover new shows • Why long-form content is still winning • The biggest challenges business podcasters face today One of the most surprising findings? Nearly two-thirds of podcast hosts say their show directly generates new business opportunities. If you're trying to turn your podcast into a growth channel - not just a content asset - this episode will give you a much clearer roadmap. This episode was
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