Pitch to Product · 2026-08-28 · 44 min
Should you use AI to file your own patent or trademark? In this episode of the Pitch to Product Podcast, 52Launch Business Development Manager Jack Dalton sits down with patent attorney Stewart Myers of Cognivito to break down the higher-level IP questions most entrepreneurs don't ask until it's too late. Topics covered include: - Why AI tools can draft a filing but can't catch what's missing & why that gap can cost you your patent's enforceability - The real difference between a patent attorney and a patent agent - How to evaluate whether an IP professional is the right fit for your brand - When to trademark a product name vs. a brand name - How intent-to-use trademark filings work and why timing matters - How to prioritize IP protection pre-launch vs. post-launch - Why a solid IP portfolio can multiply your company's exit valuation by 2-10x - Real-world examples, including Intel's patent licensing revenue and Apple's blood-oxygen feature dispute Stuart Myers is a registered patent attorney and Oregon state attorney with over 20 years of experience in IP law, from his time at Intel to running his own practice.
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