Pipeline Visionaries · 2025-06-17 · 51 min
This episode features an interview with Chris Bontempo, CMO, Johnson Controls, a 140 year old company that is a global leader in smart, healthy and sustainable buildings. Chris spent nearly 19 years at IBM, eventually serving as CMO of IBM Americas before moving to Johnson Controls. He shares his perspective on website content being scraped by LLMs, how they’re using AI to reduce ad spend, and which types of content are resonating most with prospects. Key Takeaways: Websites need to be designed to be scraped by LLMs. All CMOs are trying to figure this out right now. CMOs need to consider AI part of their teams “to supplement the labor that [they] have and give people superpowers to do their jobs better”. CMOs need to be hands-on-keys, using, learning and leveraging new tools themselves, in order to be able to lead well. Quote: "As a CMO, you need to consider AI as part of your team, right? So the tools that we're using that all have AI baked into them, the how AI is going to streamline your process.
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