The Proven Path to a Rewarding Online Business

Speaker A: Foreign. You're listening to Physician Non Clinical Careers with John Jericho. Episode number 465, the Proven Path to a Rewarding Online business. Welcome back Non Clinical Nation. Today I'm presenting my interview with Matt McWilliams from three years ago. He's living proof that one can pursue one's passion in life and do so while making a profit as well. He is the best selling author of the book Turn youn Passions Into Profits. Matt worked with some of the top companies and entrepreneurs on the planet such as Shark Tank's Kevin Harrington, Tony Robbins, Ryan Levesque, Michael Hyatt, Brian Tracy, uh, Jeff Walker and more. He's written his book to help you on your quest to turn your passion and message into profitable and growing businesses. Today we hear directly from him about the concepts he describes in his book. If you like what you hear today,

Speaker B: then you can learn more by picking

Speaker A: up a copy of it, which I'll tell you about in a minute. He's also the host of the Affiliate Guy Podcast, your source for affiliate marketing news, tips and strategies to take your

Speaker B: online business to the next level. And I know I have listened to

Speaker A: many, many of his podcast episodes.

Speaker C: Hm.

Speaker A: Okay then, let's meet our guest.

Speaker B: If you've been reading my emails recently, you'll recognize today's guest. I've been helping him get the word out about his new book Turn youn Passions into Profits. And I'm really pleased to be able to talk to him personally about the book today. Matt McWilliams, welcome to the show.

Speaker C: Hey John, I appreciate that and thanks for having me today.

Speaker B: And I think we're like, we were talking before we got on. We're kind of like neighbors. You're one state over Indiana and I'm in Illinois. So were Midwest guys.

Speaker C: Yep, yep. I don't sound like it just because I grew up in the south, but ah, I've been up here long enough, I'm getting that little bit of that. The twang's gone away and my, my accents become a lot more neutral. It's kind of funny when you combine, uh, a combine a dad from New Jersey, a mom from California. You grew up in the south but in an area with mostly relocated Yankees. Then you grow, then you grow or move up to Fort Wayne, Indiana. You end up with a weird accent apparently. I've been told I have a kind of a neutral to slightly strange accent because I say certain words like I'm from Boston, other words like I'm from Indiana, other words like I'm from Mississippi.

Speaker B: So yeah, sounds pretty Midwestern today, but we'll see. I'll be looking for those rare words that come out that are a, uh, tip off to some other, some other area. All right, so we're going to be talking about your book today. And so I thought, well, I'd let you give us a little background about what you do and we'll walk and then we'll get into why you wrote the book. But tell us a little bit about yourself.

Speaker C: Yeah, so, uh, today I, like, I'm, I'm so blessed, John. I, I get to live out both ends of the book. There, there's a reason why we titled it what we titled it. And you turn your passions into profits. It's not about just having a business you're passionate about. It's not about just changing the world. I've, I've been there, done that. I, in my third business, I, man, I was making an impact on people, changing people's lives. I'd get emails and blog comments and social media comments every couple of days. Matt, you, you saved my marriage, Matt. I was thinking about killing myself and I didn't. Matt, you, you, you changed my life. And I'm like, that's awesome. Mhm. Here's a funny thing though. Our kids are both in high level soccer now and it's thousands of dollars a year. And the soccer association sadly does not take blog comments as form of payment or positive social tweets and Facebook posts as, as form of payment. The mortgage company did never, they never took. I couldn't. Like, I tried once forwarding him an email saying, look what somebody said about me. I saved a guy's life. And they're like, you still owe us eighteen hundred dollars. Oh, this is supposed to work. I'm doing good. And I've been on the flip side. I've had a business where I, I made more money than I know what to do with. John. The reality was I, when I was in my early 20s, I was, I was making between eight and $10,000 a week from golf schools. At that age, I'm just, Full disclosure, don't ever make that much money when you're that young because you'll do what I did and do a bunch of stupid stuff with it, but, uh, squander it. Yeah, well, yeah, I may or may not. I had a lot of nice stuff there for a few years though. But yeah, I made more money I didn't know what to do with, but I was miserable. I hated what I was doing. And so today I'm able To do both. I've got a great business, we have an agency where we run affiliate programs for some high level entrepreneurs and businesses and love that. Got an amazing team there. Got our platform@mattmcwilliams.com got the podcast, the affiliate guy, got the book. Now turn your passions into profits. And, and kind of interesting story behind the book because I know you said you were going to ask about it anyway, but like, yeah, the reason, not the reason why I wrote it, but the reason why I was able to write it is because I was in that position. If I didn't have such an amazing team, if I hadn't gotten to the point where we built the systems for the business to run, if we hadn't gotten to the point where it provided an income. Because here's the funny thing about a book. Newsflash everyone. You're not going to make any money for a long time off.

Speaker B: The book.

Speaker C: Like this was a, actually a financial. We lost money so far. We're in the, in the red.

Speaker B: Yeah.

Speaker C: Even with a pretty significant advance from the publisher, we're technically in the red. If you compare it, I think we're in the red. Unless you count my wage at about one third of minimum wage, in which

Speaker B: case, there you go.

Speaker C: If you pay me that we might be break even and so we wouldn't have been able to do that. Like how do you do something like this? How do you invest all this time and energy into writing, editing, producing, launching all the things that we did for this book without the financial reward? It's because we have the rest of the business doing so well financially that we're able to. To do that. So huge kudos again to what the things that I've learned that put us in that position and obviously my team, which is amazing.

Speaker B: No, it sounds like it's a great story and I think it's definitely, it's ranking extremely high on Amazon and the other lists that I've seen some of the numbers. And it's definitely. You're going to be one of those few authors that actually make money off their book because I've interviewed many and a lot of people write a book to promote their products or to be. As a sort of a. To serve their audience. But yeah, I really like the book. I've gone through it and I get a lot of questions because I send out surveys to my listeners and my readers and one of the things they're looking for is like, what's the roadmap? What's. How do I build an online business and so again, I'll promote. I'll say, hey, here's the book. It's out. You can get it now. And the subtitle is the Proven Path for Building a Rewarding Online Business. So I'm not going to tell my readers how to do it or listeners. It's like, just get the book now. We can get that pretty much everywhere, right? Anywhere that books are sold.

Speaker C: Yeah, if they, if they sell books, they sell my. Like Amazon, Target, Barnes and Noble. It's in stores. Most. Most Barnes and Noble. There's a few that are sold out. Some of the smaller Barnes and Nobles will not have it. We found out, like, we have, uh, we have two Barnes and Noble in Fort Wayne. One is massive, and then the other is like one of those. It's like, not even the size of our house. It's a tiny little Barnes and Noble. And that one doesn't have it. But, yeah, we got to deal with Barnes and Noble nationwide right now, at least for the next few weeks. It's front and center. And almost other Barnes and Nobles, we've been walk in and like, it's right there under the new nonfiction. So you can grab it anywhere. But the best place to grab it, if you go to passions into profits, book.com forward slash. And I'm going to mess this up. Is it Jerika, Jeff? Uh, you go to passions into profitsbook.com forward slash Jerica. So J, U, R, I, C A. If you go there, that's the best place to get the book. Because, John, we've got some special bonuses for your listeners there. Uh, um, so you can go buy it in a store. That's great. Go. Go to the store and grab it. That's awesome. Then go back to that URL and make sure you redeem for your bonuses there. So we've got over 500 in bonuses, stuff you cannot get anywhere else. And so that's the best place to do it, of course, because it's just easy peasy. But, yeah, you can. If you're walking through the store one day, you see the book. It's about the only book with that color scheme. M. My mom, of course. This is a funny story. When it went on sale in stores, she had ordered a couple copies or 20Amazon. She. She was like. I was like, mom, it's in. We got it in Barnes and Noble. And she's like, well, it's in the Wilmington and the Jacksonville ones. And she lives equidistance between the two. This is in North Carolina, so she's like 40 minutes from both of them. She's like, I gotta go. And she goes and, and grabs, grabs the copies and she's like. It was so easy to see. She was like. I walked in and I'm like, that is the only one out of like 80 books that are front and center at the store. The only one that looks like that. There are half a dozen white books and some green books and black books. And she's like, it is the only one with that color scheme. So I wish I could say we did that on purpose. It's actually just because that's our color scheme as a company. So. Yeah, but it worked.

Speaker B: Yeah. It's on the logo for the podcast,

Speaker A: I think are those colors.

Speaker B: And uh, yeah.

Speaker C: So this actually just. It's just funny. It's one of those like weird behind the scenes, weird stories. The iterative process for like a cover. Because I'm sure there's people out there, somebody listening or watching. You want to, you want to do a book?

Speaker A: Sure.

Speaker C: What we did was about 14 months in advance we started pulling my followers, my fans, my email list. And I also did it with some friends and stuff. I started pulling them on here. Pick. Here's six covers of the publisher designed. And it was a very iter. Iterative process because the original version of this, there uh, was a couple of things that were different. There was one. So the original version of this exact one was a completely different color scheme and the words were not tilted and the error. None of these were tilted here. Well, what we found as we did this was like the ones that had the slanted words kept doing better.

Speaker B: Mhm.

Speaker C: That became the next iteration. We. We narrowed it down to slanted words and then we had one. The two that did well were this. With a completely different color scheme and a different design with this exact color scheme. And so we were like have. So we combine them and that ended up being the winner. And so it was a very iterative process. I think we did like four rounds. Now, number one, I ended up with the best cover. The actual colors that we ended up with, there's a slight fade if you look closely from the bottom to the top. The bottom is our official company color. Official company color. The top is actually from a course of ours and it's a fade from those two colors. And that was the only reason why we even bothered to like, hey, try that. Whatever. So number one, we got the best cover. We ended up with over a thousand votes across the board. So many a thousand people are voting on it. You can be Pretty sure it's going to be the right cover. Secondly, it's pre marketing for the book in advance. Third, the people who voted, and even if they voted for a different cover, they were a part of the process, so they were invested in it. So they're much more likely to buy them.

Speaker B: Right. Good marketing, man.

Speaker C: That's what it is.

Speaker B: That's what you're an expert at. So I always like to. When I have someone who's an author or does other things, but I always like to get a two for. So the two for part of our conversation is, let's use a little bit of your expertise. I have physician friends and colleagues who have started small businesses, coaching consulting courses, what have you. I don't really know. Maybe one of them uses affiliate marketing in any way, shape or form for their business. So since you are the expert on this topic, maybe you can just give us an overview of like, why, what is affiliate marketing? Why is it so cool? And why business owners should start doing it. Maybe to get people to help promote their products.

Speaker C: Yeah. Now, I will preface this by saying I don't know any state's laws about physicians and how you can operate, so please check on all that stuff. And I did not stay at a Holiday Inn Express last night. So just take everything with a grain of salt in that these are basic rules and principles for business owners that I'm sure in some random state, what I'm about to tell you might even be illegal. All right, I'm just gonna. Okay, so, uh, that is not to save my butt, but to save yours. Whoever's listening. And you live in, whatever, you live in California and you're not allowed to do this. Okay, then don't do it. But the basic premise of affiliate marketing has been around for thousands of years, Sean. If you think about it, like, I don't know, ancient Rome. I can't name anybody from ancient Rome other than Julius Caesar. But like, so and so and so and so are walking into. They're walking down the street in ancient Roman. They're. One of them's looking for a good cobbler and he's like, let me take you to mine. And he takes him to his cobbler. And the cobbler is like, hey, thanks for referring. Whoever I'm going to give you, your, uh, next pair of Shoes is 50% off. That's affiliate marketing. If you think about it, there's no technology. All we did 30 years ago is add technology to the basic concept of referral marketing. And then it advanced because we added that tech piece before technology, Joe had to walk Sam, um, to the store and say, let me introduce you to this guy. Well, before the advent of the telephone. Then we got the telephone, and the telephone allowed us for Joe to call up the shoemaker and say, hey, I got my friend Sam. He's on his way over. And boom. Um, Joe got some credit for those shoes that Sam bought. About 30 years ago, we added technology. So now we don't even need to know our affiliates, and our affiliates don't need to necessarily have us. But ultimately, this comes down to there's a concept, concept I use called the affiliate donut. So in the physician world, your. Your core, if you can picture a donut with the core, the hole there, that's your core offerings. I'm. I'm simplifying this, John. But like, people come to you if. Let's, uh, just say you're a general practitioner. They come to you when, when you're sick, right? When you have an injury. That's pretty much the only time people ever, unfortunately, go to their doctor. Unless you go for your annual checkup. Which reminds me, I'm due for an annual checkup. Last November is launching a book, so I need to schedule that. And so that's when you go to your doctor. Annual checkup or you're not feeling well in some way, shape or form, that's your core offer. You solve problems and perform annual checkups. Again, I'm simplifying this. I'm not diminishing what physicians do. I'm just saying that's the core offer. All the other things. Do you sell supplements? Are you going to. Are you going to create as a doctor in Fort Wayne, Indiana, or Kansas City for that matter, are you going to create a supplement line? No. But do you recommend supplements to your customers? Maybe M. Well, why not form an affiliate relationship with those and create a single page on your site that says, here's all the supplements. So, uh, I'm just say Dr. Dr. Johnsmith.com Dr. Johnsmith.com supplements. And on that page are all the supplements that we recommend. In fact, you can narrow them down for my patients that are under 40 here, men under 40, here's what I recommend for my pregnant mothers, here's what I recommend for my seniors, here's what I recommend, and so on and so forth. And you can recommend those supplements. Now, if you think if 1/10 of your customers become recurring buyer, one of your patients become recurring buyers for, say, let's just say, three supplements each, fish oil, multivitamin, and one other Right.

Speaker A: Mhm.

Speaker C: They become recurring buyers and you make $3 a quarter off of those 10%, that's $9. That is now a 90 cent increase per quarter in your average customer. You go, well that's not a ton of money in the grand scheme of things. Just using round numbers here, probably a little bit more than that. A dollar $52 more. But those are the type of things at the end of the year, all of a sudden your affiliate commissions could pay for an entire team member. They could pay for like let's say you have three front desk staff. Mhm. One and a half of those could be paid for by your affiliate commissions. That's kind of cool. 50, $60,000 a year. That's a nice little vacation. Last time I checked, I don't know, you could pay off most of your mortgage, whatever it is. So that's, that's just off supplements. There's other types of things you could recommend, whether it be various products that would serve your audience in different ways. Again, I'm making this up as I go here cause I'm not super familiar with that world, but things like if you're a chiropractor, for example, recommending certain products, like there's a one that I bought recently called Chirp. I don't know if you've heard of these John, but the, they're so think of like a foam roller on steroids, right? Yeah, my, my chiropractor years ago gave me a PVC pipe. It's like, don't use a foam roller. Too soft. Get the PVC pipe. And I'm like it hurts like and it doesn't dig in and like get the, this Chirp thing like kind of digs up in there and like I uh, get on it. It's like I just hear stuff popping and I get up and I'm like, my posture is better. Could you recommend that as a doctor and make 10 bucks a sale off those chirps? If 5% of your, your patients buy a chirp, how many patients do you have? Multiply it by 5% times $10 and it starts adding up and it creates that side income that again, like I've heard of people, specifically chiropractors who literally do their affiliate commissions pay for their entire administrative staff, their entire admin staff is paid for not from their client fees, not from anything else they sell directly, but just from their affiliate offers.

Speaker B: Well, let me jump in here for a minute because a lot of my audience is they're getting burnt out and so what they're doing. They're creating side gigs that are in the healthcare realm, but it's not under their license. They're not actually practicing. So they're building, consulting or coaching or something. And obviously they can find products and actually other coaches or learning about something that affiliate marketing would, I think, would be perfect for. And I've done it myself in the things I'm doing, affiliated with the podcast and so forth. So. So what are the other advant advantages of affiliate, though? Because it's. It's not simply the fact that you have this. You don't have to have any, like, product. Right.

Speaker C: Yeah. Yeah, that's one.

Speaker B: That's a big one mentioned. Yep.

Speaker C: So this applies. Yeah. In that instance, John, think about it. If your practice, though, is bringing in more revenue, yeah, you're burned out. But if you can increase the value of. Of a patient, 10 bucks, um, you. You could reduce your patient load by 10% and make up for that with affiliate marketing.

Speaker A: Right.

Speaker C: That's one thing. Number two, if it's bringing in more money on the side, it's building up that reserve. And I know a lot of people, when they're switching careers, they'll do. I have a particular client. I'm thinking of a coaching client, and she's burned out with her current platform. She's building this other platform. And I said, okay, the first two coaching sessions, I'm not focusing on your new platform. She's like, what do you mean? Um, I want to focus on my new platform. I'm like, no, what I want to do, she's doing about $250,000 a year in her current platform. I said, I want to get that to 300 in the next year. She's like, I don't want to grow that, Matt. I'm like, no, listen to me. If I can do the. If I can tweak a few things that don't require any extra work or involvement from you, but get that to 300 for the next two years versus going down to 1 50. You have an extra $300,000 in the bank at the end of two years. What could you do if you have an extra $300,000 in the bank of end of two years? And for most of us, the answer is pretty much whatever the heck we want to because we have such a load of money sitting there that it frees us up. Because one of the things. What's. What's the thing about a side hustle? Oh, I want to leave my practice. I'm burned out. Okay, so can I just go to making $0?

Speaker B: No.

Speaker C: Right. Did you go to making $0 if you had a half a million dollars in the bank? Maybe. Mhm. But that thing, we're not going to go to $0. We're going to build the side hustle. Maybe that side hustle is only bringing in $3,000 a month. I'm going to go on a limit and say most physicians make a little bit more than that.

Speaker B: That's true.

Speaker C: But the physician side is now bringing in an extra 75,000. I don't want to be unrealistic. 75,000 from affiliate marketing over two years, that's 150 plus 3amonth for two years is 72. If I'm doing my math right, we're now at 200 and some odd thousand dollars. You could go full time on that, that side hustle now currently bringing it in three. What would it do if you were full plus you have over $200,000 in the bank. So think of it that way. Okay, so to answer your question, like what are some of those, those benefits and what does it do for our business? Number one, you can start monetizing immediately. This is the big one. When you start that side hustle, maybe you're building a platform around your passion and maybe your passion is like we'll just take John's for example. His passion was helping other burnt out physicians. But maybe your passion is around something that has nothing to do with medicine. Maybe, but, but sort of does. Maybe your passion is about, it's about youth sports and kind of the, the science of, of helping youth sport, youth athletes become better youth. I'm just making this up, right? Well initially you might not have very many product offerings. You don't have. You're certainly not going to go create physical products because physical product. I, I, I had an idea recently for a physical product and I was told the CAD design alone was going to be $18,000.

Speaker B: I'm like yep, yeah, that's a lot.

Speaker C: I don't want to do this, but not that bad. I think I'm just going to pass on that physical product so we start promoting other products and I'm going to get to some of the other benefits that are tied to that in just a second. We don't have any fulfillment, any customer service. You do not need any space in your garage. You uh, know like for, for those, for those men out there, this is less applicable to the women. They're just to be honest. But for the men out there, the last thing you want to do is start a Business. And then your wife can't park in the garage, right? Okay. Do not do that. I'm giving you marriage advice right now. Never ever free marriage advice, because you will not be married in about a year. All right? And so we don't have to do that. And we don't have to worry if my promo goes bad if they don't buy. At, uh, least I don't have a garage full of crap. There's no hidden cost when you. When I sell stuff. So I sold a couple of courses today, right? So we sold like a thousand dollars worth of courses today. Here's the thing. So 994 is what my. My payment processor says we made $994. And you go, I made $994. I didn't. Not only did I have to pay my affiliates for both of those sales, so 400 and change out the door. I paid 30 cents plus 2.9% on both of those transactions and credit card processing fees. So 60 bucks. I'm doing the math. Right out the door. Almost half my revenue is gone. Our customer service manager has to email both of them and make sure that they can. They're set up in their logins. Statistically, one out of four is going to have an issue with something trying to log in or something's not going to work. An email's not getting delivered. That cost another 10 bucks. I'm over 500 on a997,994 purchase. M. There's a lot of hidden costs. There's no risk. Like we talked about. This is a big one. Affiliate marketing teaches you how to sell. It teaches you how to sell without all those, the risk and stuff. And so it allows you my favorite kind of pet practice. I call it ptp. Paid to practice. Right. You get paid to practice selling online. You start to learn what works for your audience. Like, okay, what price points is your audience going to buy at? What sales strategies work? What topics are they going to buy at? What are the best promotional methods? Do you find that I can send four emails or go live on. On Facebook for 30 minutes and sell the same amount of stuff. What are you going to do? Write four emails or go live for 30 minutes? You learn those things when you're doing affiliate marketing. It trains them to buy. That's another big one. You are training your audience before you even have a product of your own. You're conditioning them to buy. And I go through a bunch more reasons why, like benefits in the book. But the last one, this is the Most important one, it serves your audience. So let's just go with that example. I don't know it very well, but let's just go with that example. Like you have a physician, they're, they, they're a pediatrician and they have a passion for working with kids on things like nutrition and healthcare for kids that are youth athletes. Right? So you go, okay, this is who I work with. Now I can create a course that teaches parents how to help their kids in these areas. But what supplements do these kids need? Well, you're not going to probably start a supplement company in your first couple of years with this business. You may not even have the money to. And even if you did, again, what did I tell you? Don't have a garage full of stuff. So we're not going to do that. So we're going to serve our audience though. Because your two options, John, are a. Serve my audience by recommending supplements and recommending exercise equipment and recommending the things that the kids need to be healthy and at their athletic peak. M. Tell them, screw you. I'm not going to recommend anything to you because I don't have it myself. Those are your two options. So again, you become an affiliate for the supplement company, you become an affiliate for the equipment company. Our daughter has a, um, lingering knee issue. And it's not, it's not structural. She's not going to injure it worse. But because she's having her growth spurt right now, every time she plays soccer, it hurts. The doctor recommended just a simple knee brace. It's nothing, not clunky or anything like that. This isn't like reconstructive knee surgery. It just takes a little bit of the pressure off the knee, that's all.

Speaker B: Mhm.

Speaker C: Well, he was like, I recommend this. I'm like, okay. So I went to Amazon and I bought it. He could have sent me to a link and I would have gladly have clicked on his link and he would have made five bucks, right? I might not make the five dollars. What's, what's the point of not making the five dollars? Am I better served by. Am I better or worse served by him making the $5? Actually, truth is, I would have been better served if he'd sent me to drjohnsmith.com forward/resources because I wouldn't had to have googled the complicated name of this thing and clicked the link and bought at that point. I would have been better served and he would have made actually probably more like 8 bucks. It's a free $8. That's like L. That's not quite lunch these days, but it's close. It's half a lunch.

Speaker B: Small lunch. Right.

Speaker C: It's half a lunch at Jersey Mike's. And so my point there is it serves your audience because you're recommending products right. In your niche or in tangential niches. So when I think about. Okay, if you're. I'm going to give this example because I'm on a, on a roll with this example. And even though I don't know it very well, even though we have two youth athletes, I don't know that particular niche. But if you've got youth athletes, here's what I also know they need to learn. Goal setting. Um, are you a goal setting expert because you're good at teaching kids how to take care of their bodies? No.

Speaker B: Right?

Speaker C: A little bit, sure. But are you going to create a course? No. Could you recommend a goal setting course for athletes? Yeah. What about time management? A 14 year old, I know this with an 11 year old who's in SE's in seventh grade. The last season, last fall she was, she took uh, a uh, heart. We homeschool, but she takes courses outside of the home. She and she had. We overwhelmed her. We accidentally signed her up for too much stuff and she was doing five hours of homework a night.

Speaker B: Wow.

Speaker C: What, what, what about a, a time management course for teens?

Speaker B: Mhm.

Speaker C: For teens. Like and somebody. Does somebody have that course? Can I sign up for it? And it's a $200 course and I get a um, $80 affiliate commission. Think about that. Other products that they could buy and things that they could do that not only serve them in my direct area, I.e. supplements or braces or things like that, but also in those tangential areas.

Speaker B: It sounds like really there'd be an infinite number of possibilities the way this can work. And like you said, it's, it's a way to get going much more quickly and with less investment. So we could go through the whole book today. I'm sure you'd love to do that, but no, this has been really helpful. I like to get something tan.

Speaker C: What am I saying?

Speaker B: Tangible from.

Speaker C: And that's because I would, isn't it?

Speaker B: But it was tangible and useful. So again, uh, I just want to thank you for coming on the show today. MattMcWilliams.com is the website. You can get the book there. You can probably find the podcast there. But that's called the Affiliate Guy podcast.

Speaker C: Yep.

Speaker B: And boy, I hope all the best with the continued sales of the book and trying to stay warm there in Indiana. And we'll see you maybe some other time.

Speaker C: Go to go go to passionsindo profitsbook.com j u r I C A yeah, connect with me@matmicwames.com I'd love. Guys, you can reach out to me anytime. Connect with me there. It's got my phone number on there, so you can text me if you got questions or anything like that. But if you go to the passions into profits book.com forward/jerica I know you'll put that in the show notes for everybody, John.

Speaker B: Exactly.

Speaker C: That's the best place to get the book because we got so many of those special.

Speaker B: The bonuses really support even what's in the book from. Because I've seen some of the bonuses when I was helping promote it. So this is fantastic.

Speaker C: It's exactly what it is. It's just there's a. The reality is my first manuscript was 117,000 words. Oh, boy. And the publisher wanted to get it down to 75. We ended up about 82, but there's still 35,000 words missing. And so some of these bonuses are just essentially we created a, uh, little course around, around some of the stuff that we had out there. We took some. Or we took out there, we took some deep dives into some stuff and then there's some bonus stuff. There's kind of like the. I think about. It's like, hey, once you have a list, we have an email marketing masterclass. It's one of the bonuses. Yeah, you got a list, you got some subscribers. What emails do you write? Well, I didn't have. That's another 15,000 words. I didn't have time to write that in the book. So we created a surround that this

Speaker B: is really going to really kickstart people's pursuit of this. This is fantastic. Okay, Matt, thanks a lot again. I, uh, really appreciate it. It's been great talking with you.

Speaker C: Thanks for having me, John.

Speaker B: Okay, bye. Bye.

Speaker C: Bye.

Speaker A: I hope you enjoyed today's interview. I get a lot of questions from listeners and email subscribers about starting an online business.

Speaker B: And now I have at least three

Speaker A: awesome resources for you to read to help you build your online business. The first one is Turn youn Passion into profits by Matt McWilliams. You can get that at the, uh, amazonnonnclinicalphysicians.com profit. Then there's the Common Path to Uncommon Success by John Lee Dumas at nonclinicalphysicians.com forward success physicians.com forward slash success. And the position physician by Dr. Mike Booming at Non Clinical Physician. Now those are just links. They're not affiliate links. You can just go there or any bookstore and find those books. Go online and you should have no problem. And all three of those books have some very, very good concepts and I think they actually complement one another another. So you can also go to the show notes@nonclinicalphysicians.com Rewarding online business that's rewarding online business for these and other links related to today's interview. And that's about it. Finally, don't forget that the opinions expressed here are mine and my guests. And while the information provided in the podcast is true and accurate, to the best of my knowledge, there's no guarantee that using the methods discussed will lead to success in your career, life or business. So always consult an attorney, accountant or career strategist before making a major decision about your career. All right, bye for now.