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Index/Marketing/Pest Control Marketing That Actually Works
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Marketing Your Specialty Services: Termites, Bed Bugs, Wildlife

Pest Control Marketing That Actually Works · 2026-05-26 · 15 min

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Episode notes

Most pest control companies treat termites, bed bugs, and wildlife like afterthoughts on their website. One paragraph each, buried under a generic services page. Then they wonder why the calls don't come in. In Episode 21, Adam Bennett, Elisabeth Pallante, and CMO Chad Treadway break down why specialty services need their own marketing playbook. These services often pay far more per job than recurring pest control, but most operators spend almost nothing marketing them on purpose.

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