Pest Control Marketing That Actually Works · 2026-06-23 · 14 min
70 to 80 percent of pest control leads don't book on the first contact. They fill out a form, get a quote, then go quiet. Most pest control companies have no system for recovering those leads. They sit in a spreadsheet until someone gives up on them. In Episode 25, Adam Bennett, Elisabeth Pallante, and Chad Treadway walk through the three email automation sequences every pest control company should have running. Sequence one: the new-lead nurture. Four to five emails over two weeks for leads who filled out a form but didn't book within 24 hours. Open rates typically run 35 to 50 percent on the first email and settle around 20 to 25 percent by email four. Sequence two: the quote follow-up. Four emails over two weeks for leads who got a quote but didn't sign. Cube Creative clients pull an additional 18 to 25 percent close rate on quotes they would have lost. Sequence three: customer reactivation. Three emails over three weeks for past customers who haven't booked a service in 12 months or more. Response rates run 12 to 18 percent, which is wildly higher than acquisition because the relationship already exists.
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