Trust as a Growth Driver in B2B: Insights from Kristin Oelke

Episode notes

Trust is one of the most overlooked yet powerful drivers of business growth. In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success , host Stefan Horst speaks with Kristin Oelke , founder of Bright Rock Services and author of Trust: Unlocking B2B Growth in Today’s AI World . Kristin shares why trust erosion is the hidden growth killer, how companies can uncover blind spots, and what leaders can do to embed trust into every part of their business strategy. If you’re in B2B marketing, sales, or leadership, this conversation shows why building a strong “trust profile” is no longer optional - it’s your competitive advantage.

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