Building a Brand That Moves People with Natasha Nikolaeva, Founder of StretchIt

Episode notes

In this episode of Performance Delivered , host Steffen Horst speaks with Natasha Nikolaeva , founder of StretchIt , a leading wellness app and workplace platform helping people improve flexibility, mobility, and mindfulness through movement. Natasha shares her journey from practicing corporate law to becoming a wellness entrepreneur - and how she turned a personal struggle with back pain into a purpose-driven business that empowers people and organizations to move, feel better, and thrive. She reveals how StretchIt grew from an Instagram community into a global digital brand, the strategies behind its early marketing success, and how it continues to innovate in both the consumer and corporate wellness space. In This Episode, You’ll Learn: How Natasha turned her personal wellness journey into a purpose-driven business. The early marketing strategies that helped StretchIt gain global traction. Why consistency and community were key to building long-term engagement. The shift from consumer fitness to workplace wellness - and what Natasha learned entering the B2B market. How StretchIt uses competitions, challenges, and personalization to boost retention.

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