People of Packaging Podcast · 2026-06-15 · 27 min
Hey packaging people! I don’t think I’ve ever been more excited to just completely packaging-nerd out on an episode! Today, I am honored and blessed to be joined by Tatiana Chamorro, the CMO and founding team member of Toucan Cocktails. Not only is she a seasoned marketing pro and entrepreneur, but she’s also a fellow podcast host! In this episode, we dive deep into some of the most innovative packaging I have ever seen in my life. The ready-to-drink (RTD) cocktail industry has been exploding, but Toucan Cocktails realized a huge problem: pre-mixed drinks sitting on a shelf lose their magic and sometimes start to taste a little funky without heavy preservatives. Their solution? Keep the spirit and the mixer completely separate until the exact moment you are ready to drink it! Tatiana takes us on the wild design and engineering journey of bringing this product to life. We talk about: * The transition from early leaky 3D-printed prototypes to their incredibly sleek final product. * Why they chose a 360-degree pop-top tin can (it opens like a tennis ball can!) for the spirit.
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350 - Beyond the Dieline - Dr Juan from PNuff Crunch joins Tom Seymour
349 - Why all your UPC barcodes might be going away soon! Ned Mears from GS1
348 - Cracking the Code of Label Compliance with Lauren Rockteacher
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