People of Packaging Podcast · 2026-05-18 · 36 min
DO NOT MISS OUT ON THE GS1 CONFERENCE IN LAS VEGAS, JUNE 9-11 . Register by clicking the link! Get out your glasses, packaging nerds! In this episode of the People of Packaging Podcast, host Adam Peek sits down with Ned Mears, Senior Director of Global Standards at GS1 US. They dive deep into the massive industry shift from traditional 1D barcodes to multi-dimensional 2D barcodes - coined “Sunrise 2027.” Ned shares his incredible journey from an RFID subject matter expert to leading the charge on modern product identification. Learn how adding dynamic data elements, like expiration dates, can help retailers dramatically reduce food waste by up to 40%! Whether you are a brand owner wondering how to adapt or a self-proclaimed tech geek, this conversation maps out how a simple upgrade in barcoding unlocks infinite digital experiences between brands and consumers.
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