Payments Strategy Show · 2026-04-01 · 34 min
Most vertical SaaS platforms start with embedded payments, and sometimes also end there. However, once the payments offering is live, scaled, and optimized, platforms can grow revenue even more by expanding to lending, banking, and other fintech products. The challenge is knowing what to build next, how to sequence products, and how to drive adoption without massive investment. In this episode, Unit’s CEO and Co-Founder, Itai Damti joined host Joshua Silver , Founder and CEO at Rainforest to share the embedded fintech playbook for vertical SaaS platforms, including how to maximize revenue, avoid common pitfalls, and leverage the "system of action" strategy for higher adoption. They discussed: How embedded finance has evolved from early adopters to plug-and-play solutions Why your payment processor is not your embedded finance partner The "system of action" strategy that drives higher fintech adoption rates Why cashflow is king and how the right messaging is the key to success with SMBs How software platforms can launch embedded finance without building compliance teams The Payments Strategy Show is
What the 2026 Embedded Payments Benchmark reveals about vertical SaaS65 / 100Fleet payments and embedded fintech done right with Coast’s CEO Daniel SimonFrom payments infrastructure to platform payments with Savannah KriegWhat vSaaS leaders should know before expanding to Canada with Pamela DraperUnlocking HSA/FSA payments for vertical SaaS with Truemed’s Chris Shaw