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From MindBody to Jane App: 15 Years of Embedded Payments Lessons with Emily Bartels

Payments Strategy Show · 2026-07-14 · 33 min

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Episode notes

Embedding payments successfully isn't just a product decision. It's a cultural one. For vertical SaaS platforms looking to grow revenue through payments, understanding how to build the right culture, hire the right leader, and expand into embedded fintech strategically is the difference between payments that thrive and payments that stall. In this episode, Emily Bartels , VP of Payments at Jane App , joined host Becky Kopplin , VP Payments at Rainforest, to discuss what 15+ years across platforms like MindBody, Skimmer, and Jane App have taught her about embedding payments the right way. That’s everything from back book attachment to building payments into a company’s DNA.

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