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688 - Your Shop Looks Great. The Footpath Is Empty

Paul Higgins Podcast · 2026-06-08 · 4 min

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Episode notes

You keep telling everyone the business is fine, and your pipeline, your LinkedIn profile, and your bank balance at the end of the month keep telling the truth. In this episode I go back to the years I spent saying "great" to anyone who asked, while my body was in kidney failure and everyone around me could see what I refused to. I see SaaS partners doing the exact same thing, using AI to make their delivery sharper than ever while the footpath outside stays empty. Nobody could help me until I let someone close enough to see what was actually going on, and the same holds for a business you keep describing as fine. If you have been saying everything's okay for a lot longer than you know is true, this one is worth sitting with. Resources and Links Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier Call Book a Decision Session here Previous episode: 686 - 28 Moments Decide the Deal Before You Know It Exists Check out more episodes of the Paul Higgins Podcast

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