Paul Higgins Podcast · 2026-06-04 · 49 min
Why you should listen Gideon Shalwick built Vubli after nearly 20 years in online video and software, and he breaks down why your personal brand channel outranks your company channel in both search and AI results every time. Learn how to structure a short-form video so viewers stop scrolling and watch to the end, including why the hook is the one element worth 80% of your effort. Discover how to take one raw idea and publish it across six platforms (YouTube, Instagram, TikTok, Facebook, LinkedIn, and X) without hiring an editor or managing a team. The vendor referrals that used to fill your pipeline are drying up, and the partners who relied on the platform to hand them leads are the ones now scrambling. In this episode I talk with Gideon Shalwick from Vubli, who has spent nearly 20 years working out how business owners actually get found online. We get into why hiring an agency or a marketing person to do this for you usually fails, and why the partners who win are the ones willing to put their own face on camera. Gideon and I both learned this the expensive way, after burning money on agencies and hires that never delivered.
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