Passle CMO Series Podcast · 2026-07-01 · 32 min
As the role of a legal marketer evolves beyond traditional definitions, it is important that marketing and BD professionals actively redefine and shape the role’s future direction. On this week's episode of the CMO Series Podcast Alistair Bone is joined by Jennifer Shankleton, Chief Growth and Development Officer at Brennan Manna & Diamond LLC, a title introduced in recognition that the marketing label no longer captured the full scope of her role. Jennifer sits on the executive committee and works across BD coaching, associate mentoring, and growth strategy. Jennifer brings a rare inside view of what it looks like building a marketing department from scratch, pushing past the limits of the marketing label, and running a function that wide inside a midsize firm with significant growth ambitions. Jennifer’s experience speaks to what marketing and BD professionals can achieve when the scope of their contribution is allowed to grow alongside their ambition.
Episode 207 - Sarah High of Yetter Coleman on The Big Law Mindset: Reality Of Successfully Scaling A BD Function In A Boutique Firm76 / 100Episode 205 - Helen Griffiths of Fladgate on Delivering a BD Plan That Works in Practice65 / 100Episode 204 - Rob Gijsen of CMS on Rethinking Client Strategy To Drive Real Revenue76 / 100Episode 203 - Roanne Neuwirth on What Separates a Market Position from a Service List66 / 100Episode 202 - Clare Quinn-Waters of Edwin Coe on Building a Growth Function from Scratch