Episode 202 - Clare Quinn-Waters of Edwin Coe on Building a Growth Function from Scratch

Episode notes

Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get right. It means bringing in new people, shaping roles that have never existed before, and responding to a shifting market, all while respecting a firm's culture and heritage. Getting that all right is no mean feat. On today's episode of the CMO Series Podcast, Will Eke is joined by Clare Quinn-Waters, Chief Growth Officer at Edwin Coe, a role she stepped into in September 2024, and one that still doesn't exist at most law firms. With a 25-year career spanning strategic leadership across legal, professional services, and recruitment, Clare brings a distinctive perspective on what it actually takes to build a growth engine inside a firm with strong heritage and even stronger ambitions.

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