Episode 201 - Mikkel Keller Stubkjær and Rebecca Blaw on The Newsroom Model: How to Turn Your Website into Your Best BD Tool

Episode notes

Every law firm is trying to solve the same challenge of making their firm's expertise easier to find, easier to share, and work harder commercially. Reed Smith tackled this with a complete rebuild of its digital platform around a “newsroom model”, treating content and expertise with the same discipline and agility as a publisher. In the latest CMO Series Podcast episode, Yasmin Zand sits down with Rebecca Blaw, Digital Marketing Senior Manager at Reed Smith, and Mikkel Keller Stubkjær, CTO at Novicell, the technical partner who brought the vision to life. Since launching in December 2025, Reed Smith’s new composable platform has unified more than 10 separate blogs into a single experience and reduced load times from 15 seconds to just over one second. Rebecca and Mikkel share how the project came together, what they learned along the way, and why this kind of transformation matters now more than ever for firms looking to compete in an increasingly digital and AI-driven landscape.

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