OVERSHARING hosted by Mikhail Alfon · 2024-07-02 · 56 min
Episode Summary: In this episode, we dive into the world of direct-to-consumer boxing brands with Christopher Espinosa, the founder of MK1 Boxing. Christopher shares his journey and provides valuable insights into various aspects of building a successful brand from the ground up. Whether you're an entrepreneur, marketer, or boxing enthusiast, this episode offers actionable advice and inspiration. Topics Covered: Product Development: Christopher discusses the meticulous process of developing high-quality boxing products that meet the needs of consumers and stand out in a competitive market. Influencer Marketing: Learn how MK1 Boxing leverages the power of influencers to reach a broader audience and build credibility within the boxing community. Facebook and Google Advertising: Get insider tips on how to effectively use Facebook and Google ads to drive traffic and increase sales for your brand. Email Marketing: Discover strategies for building and nurturing an email list to keep your audience engaged and informed about new products and promotions.
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