Outside In with Charles Trevail · 2022-09-27 · 22 min
In 2009, Amanda Hesser and Merrill Stubbs left their jobs as food editors and writers at The New York Times to start a website and company called Food52. They saw how Americans’ relationship with food was changing: food was no longer a niche interest, but a core part of people’s identities that connected them to every aspect of life. The founders saw an opportunity to use technology and the internet to bring people together around food, a site where everyday home cooks could find everything in one place, from recipes to cooking advice to where to find the perfect set of nesting mixing bowls. A decade later, Food52 has been recognized as one of the world’s most innovative companies, with three brands (so far) in its portfolio, a media content arm that reaches millions of loyal users per month, and a multi-million dollar e-commerce business that sells kitchen wares, home goods and decor, furniture, bedding, and more. Amanda Hesser, Co-CEO of Food52, joins the podcast to talk about the company’s natural progression - not perceived expansion!
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