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#1044Outside In with Charles Trevail72.0 / 100Get badge
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Outside In with Charles Trevail

Hosted by Interbrand

Outside In explores how the world is changing and how business is changing with it. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions,…

6 episodes · publishes monthly · latest 2023-02-14 · ~27 min/episode

Rank

#1044

Substance

72.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Leadership rank

#92 of 1041

Best B2B Leadership Podcasts →

Across the index

#1044 of 6183

Substance

Top 17%

outscores 83% of the index

Why it scores where it does

Outside In with Charles Trevail ranks #1044 on The B2B Podcast Index with a substance score of 72.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Glass is a genuine operator who founded and scaled Ginger, executed a merger-of-equals at ~1,000-person scale, and has direct leadership experience at LinkedIn post-acquisition; his practitioner credentials are real, though the conversational format fails to fully exploit his operational depth.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

14.0 / 20

The episode contains a handful of genuine operational data points - AI outperforming coaches on content prediction, 25% annual efficiency gains via LLMs, outcomes parity between chat and video therapy - but large stretches are consumed by personal anecdotes from both parties and a surface-level market overview that adds little for a knowledgeable operator.

“our AI is more predictive than our coaches and therapists are in terms of what content is going to be most engaged with by our members”

“we have increased our efficiency by about 25% a year, north of 5% a quarter, through technologies like this”

Originality

13.0 / 20

A few mildly distinctive framings emerge - the 'organ having trouble' observation and the paradox of simultaneous over- and under-care - but the bulk of the conversation recycles standard healthtech narratives around stigma reduction, step-care models, and prevention-as-brushing-teeth that circulate widely.

“It's weird if you think about it that mental health is probably the only condition where you're asked to use the organ that's having trouble to solve the problem”

“one of the paradoxes of the space is that you have so many people who don't get care, but you also have a lot of people that get far too much care”

Guest Caliber

17.0 / 20

Glass is a genuine operator who founded and scaled Ginger, executed a merger-of-equals at ~1,000-person scale, and has direct leadership experience at LinkedIn post-acquisition; his practitioner credentials are real, though the conversational format fails to fully exploit his operational depth.

“I set up a business in 2018 called Ginger”

“when I sold my company to LinkedIn”

Specificity & Evidence

15.0 / 20

A useful cluster of concrete figures appears - 25% annual efficiency gains, named enterprise clients, post-merger headcount, WHO prevalence stats - but claims about clinical outcomes and AI predictive accuracy are asserted without methodology, sample sizes, or comparative benchmarks.

“we have increased our efficiency by about 25% a year, north of 5% a quarter”

“the Starbucks of the world and the Adobe's of the world and the Paramount's of the world, the United Airlines of the world”

Conversational Craft

13.0 / 20

The host's prepared T&C challenge is a rare moment of genuine accountability, but it is the exception in a conversation dominated by personal anecdotes, leading questions, and unchallenged assertions about AI capability and clinical efficacy that a sharper interviewer would have pressed on.

“I actually went and had a look at your terms and conditions before this call. So you know where I'm going on this.”

“I love the idea of members first, customers first, et cetera, et cetera”

Standout episodes

  • Russell Glass, CEO, Headspace Health: Meditation and Mental Health Support for the Masses

    2023-02-14

    72

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 6 tracked in total.

  • Russell Glass, CEO, Headspace Health: Meditation and Mental Health Support for the Masses

    2023-02-14 · 27 min

    72 / 100

Frequently asked

What is Outside In with Charles Trevail's substance score?
Outside In with Charles Trevail scores 72.0 out of 100 for substance and ranks #1044 on The B2B Podcast Index. That puts it ahead of 83% of the B2B podcasts we rank and #92 of 1041 in Leadership. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Outside In with Charles Trevail worth listening to?
Yes - Outside In with Charles Trevail outscores 83% of the B2B leadership podcasts and shows we rank on substance, so a leadership operator is likely to come away with something useful.
Who hosts Outside In with Charles Trevail?
Outside In with Charles Trevail is hosted by Interbrand.
How often does Outside In with Charles Trevail publish?
Outside In with Charles Trevail publishes monthly, has 6 episodes, released its most recent episode on 2023-02-14.
Which Outside In with Charles Trevail episode should I start with?
Our highest-scoring recent episode is "Russell Glass, CEO, Headspace Health: Meditation and Mental Health Support for the Masses" (72/100) - a good place to start.

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Guests who've appeared

Russell Glass

Topics this show covers

The themes that come up most across this show's episodes.

Large language modelsHeadspaceMindfulness meditationBehavioral Health CoachingHeadspace HealthGingermental health platformchat-based therapyartificial intelligence in mental healthsmart answers platform

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