Out of the Hourglass · 2026-03-11 · 1h 9m
Cash flow is the number one reason businesses fail - even profitable ones. Luis Serrano, Founder of Serrano Bookkeeping , joins the show to discuss why trades businesses struggle with cash flow and how to fix it. From understanding the stress in-house bookkeepers face to implementing practical strategies for maintaining 2-3 months of operational capital, Luis shares insights on breaking the cycle of being "profitable but broke." Plus, NCG Business Coach Kathryn Freeman weighs in on real-world cash flow challenges, including the dangers of making financial decisions based solely on tax benefits without considering cash flow implications. Today’s Podcast is
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