From Marketing Spend to Business Strategy with Ondar Tarlow

Episode notes

Text us your thoughts on the episode or the show! What separates a marketing team that drives growth from one that just stays busy? Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team. In this episode of Ops Cast, host Michael Hartmann sits down with Ondar, marketing consultant and former CMO, for a practical conversation about thinking commercially. They get into why so many marketers struggle to articulate how their company actually makes money, how to translate strategy into a budget and investment plan, and how to secure buy-in from the people holding the purse strings without getting blindsided in the room.

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