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Ep. 025: The Innovation Gap in American Manufacturing | w/ Special Guest Arturo Pino

Open Source CXO: The Tech Leader's Podcast · 2025-05-21 · 50 min

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Key moments - from our scoring

Substance score

68 / 100

Five dimensions, 20 points each

Insight Density15 / 20
Originality12 / 20
Guest Caliber16 / 20
Specificity & Evidence14 / 20
Conversational Craft11 / 20

American manufacturing faces a critical innovation crisis rooted in three decades of strategic and cultural decisions. Arturo Pino, an aerospace and defense engineer who transitioned into manufacturing operations, frames this through the lens of industrial revolutions - from steam power and electricity through computerization to today's Industry 4.0 (connected, cloud-based digital factories). The U.S. divergence began in the 1980s-90s when social pressure against automation, combined with wage pressures, pushed companies to offshore production rather than invest in technology. Meanwhile, Germany and Japan chose the technology lever, while China optimized both automation and labor costs to capture 70% of global manufacturing market share. The real problem: 98% of U.S. manufacturers are small-to-medium businesses with fewer than 20 employees and no IT departments. These firms still use paper-based routings and travelers, lack real-time visibility into operations, and cannot afford the capital expenditure required for modern systems. Only the less-than-2% of large enterprises like Tesla (which vertically integrates) or legacy OEMs have sophisticated factories. Compounding this is workforce demographics - baby boomer business owners are retiring, younger generations have been actively discouraged from manufacturing careers, and 89% of manufacturers struggle to fill positions. At Hicks, a 60-75 person manufacturer, Pino is trying to solve these problems internally while recognizing the broader systemic challenges facing the industry.

Key takeaways

  • →American manufacturing operates 30+ years behind its potential because the 1980s-90s social pressure against automation caused companies to offshore production rather than invest in technology, while Germany and Japan chose the opposite strategy.
  • →Industry 4.0 connectivity and cloud integration remains almost entirely unimplemented - 98% of manufacturers still use paper-based processes, manual data entry, and standalone machines with zero real-time visibility into operations.
  • →98% of U.S. manufacturers are small-to-medium businesses with fewer than 20 employees and no IT infrastructure; the sophisticated 'smart factories' shown in marketing are from less than 2% of large enterprises.
  • →The demographic crisis in manufacturing is structural: baby boomers are retiring, younger generations were deliberately steered away from manufacturing careers, and 89% of current manufacturers cannot find workers to fill positions.
  • →Vertical integration and lean operations (Tesla's model) enable faster innovation iteration than distributed supply chains, but require capital and engineering depth most small manufacturers cannot access.

In this episode

  1. 1Introduction to Manufacturing and Arturo Pino's Background
  2. 2The Four Industrial Revolutions and Manufacturing History
  3. 3America's Manufacturing Decline and Global Competition
  4. 4Industry 4.0: Digital Transformation and Connectivity
  5. 5Workforce Challenges and the Talent Gap in Manufacturing
  6. 6Small Manufacturers and Supply Chain Realities
  7. 7Hicks' Approach to Solving Manufacturing Innovation
  8. 8The Future of Manufacturing Work and Automation

Mentioned

Arturo PinoRobert KehoeDon BlackburnHicksTeslaGeneral MotorsFordBoschChinaGeorgia TechUMKCUniversity of Oklahoma

Guests

Arturo Pino

Topics in this episode

Just-in-time manufacturingVertical integrationIndustry 4.0supply chain distributionAerospace and defense manufacturingProgrammable logic controllers (PLCs)Tesla manufacturing modelComposites and polymers manufacturingGeneral Motors and Ford manufacturingBosch electronic control units

Questions this episode answers

Why has American manufacturing fallen behind other countries in technology adoption?

Starting in the 1980s-90s, social pressure and concerns about job loss caused the U.S. to reject automation, while countries like Germany and Japan aggressively invested in technology. Simultaneously, manufacturers chose to lower wages by offshoring rather than raising productivity through automation, and China did both - automating heavily while maintaining low wages - capturing 70% of global manufacturing market share.

What is Industry 4.0 and why haven't manufacturers implemented it?

Industry 4.0 is the fourth industrial revolution: connecting all manufacturing devices and systems (robots, CNCs, sensors) through the Internet and cloud platforms to create real-time visibility across the factory floor and enterprise systems like ERP and MES. After 20+ years, it remains largely unimplemented because 98% of manufacturers are small businesses without IT departments or capital to invest in the required infrastructure.

What percentage of U.S. manufacturers are actually using modern automated systems?

Less than 2% of manufacturers have sophisticated factories with robots and advanced automation. The remaining 98% are small-to-medium businesses with fewer than 20 employees still using paper-based routings, manual processes, and standalone machines from the 1990s.

How big is the workforce shortage in U.S. manufacturing and what's causing it?

89% of manufacturers struggle to find workers. The shortage stems from 30+ years of actively discouraging younger generations from manufacturing careers in favor of white-collar degrees, combined with baby boomer business owners retiring and younger people having no interest in the industry.

What's the difference between small manufacturer operations and the large firms shown in factory marketing videos?

Large firms like General Motors, Ford, and Tesla use distributed supply chains, advanced automation, and Industry 4.0 connectivity. Small manufacturers with 20 or fewer employees still operate factories with paper-based travelers, manual assembly work, no IT support, and zero real-time operational visibility.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

15 / 20

The episode packs substantial domain-specific insights about manufacturing's technology gap, the four industrial revolutions framework, and concrete challenges like labor demographics and supply chain structure. However, it is frequently padded with historical context (30+ minutes on industrial revolutions) and repetitive explanations of basic concepts (zero trust, ERP functions) that dilute insight density for operators already familiar with tech fundamentals.

98% of all manufacturing in the United States is done by small to medium sized businesses. 70% of those businesses have fewer than 20 employees.
nations like Germany and Japan, they really went into automation...China primarily, I mean they just cranked up the technology lever and cranked down the wage lever. And so they're just, they're just took over 70% of the market share in manufacturing in the world.

Originality

12 / 20

The core framing - manufacturing as technologically stagnant due to offshoring and demographics - is not novel, nor is the Industry 4.0 lens. The open-source ERP and zero-trust network application to manufacturing is somewhat differentiated, but the episode largely recycles well-established narratives (supply chain efficiency vs. innovation speed, Tesla's vertical integration) and standard frameworks without challenging assumptions or presenting counterintuitive findings.

Supply chain distribution works well when the design never changes, because then you can count on really efficient large distribution systems. But if you're trying to innovate, then you really can't have that kind of system.
the Internet, uh, really came about, that the industrial side didn't keep pace with what was happening on the consumer side

Guest Caliber

16 / 20

Arturo Pino is a legitimate practitioner with genuine operational depth: mechanical engineering degree, 5+ years in aerospace/defense manufacturing, now involved in leadership at Higgs Corporation (60 - 75 employees), with hands-on experience implementing Odoo ERP and zero-trust architecture. He is not a career podcaster or pure theorist. His credibility is earned through real manufacturing problems, though the company scale and domain specificity (composites/aerospace) limit broad applicability to the general B2B operator audience.

I spent a lot of time on the factory floor, I spent a lot of times with designers on the requirements that they were trying to drive. And the industry I worked in was aerospace and defense.
for the first five years of my career as an engineer, I was doing manufacturing process and product

Specificity & Evidence

14 / 20

The episode provides solid quantitative claims (98% of US manufacturers are SMBs, 70% have <20 employees, China has 70% market share, only 3,000 US manufacturing companies >500 employees, 12.5M - 13.5M manufacturing workforce) and names specific technologies (Odoo, Grafana, PostgreSQL, OpenZero, OpenStack, Open Metal, Tailscale). However, it lacks concrete examples of ROI, specific failure cases, dollar figures on modernization costs, or measurable outcomes from Higgs' own implementations, leaving much at the conceptual level.

98% of all manufacturing in the United States is done by small to medium sized businesses...89% of manufacturers struggle to find people to do the job.
There's over half a million companies that have less than 20 employees...There's only about 3,000 companies in the United States that are 500 employees or more

Conversational Craft

11 / 20

The hosts ask reasonable setup questions and some follow-ups, but they largely let the guest deliver long monologues without pushing back, testing claims, or probing deeper into trade-offs. Questions like "How do you suggest for the 20 and below companies, you know, how do they get into this?" are softball; follow-ups are minimal. The hosts rarely challenge the manufacturing narrative or ask about why smaller companies might rationally avoid the tech stack being pitched.

That seems crazy to me with the technology that's there. That." followed by a pivot rather than pressing deeper
Is it because it's going to take over jobs?" (a generic prompt rather than a sharp challenge)

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker C87%
  • Speaker D8%
  • Speaker B4%
  • Speaker A1%

Most-used words

manufacturing76open33source29trying29technology26world23product19industrial19products17start16industry14different14network14part13cloud13odoo13

Episode notes

In this episode of Open Source CXO, we sit down with Arturo Pino, CTO of HIX Corporation, for a deep dive into the evolving role of technology in American manufacturing. Arturo brings a unique perspective, combining mechanical engineering expertise with advanced computer science training, to shed light on the critical tech challenges that small to midsize manufacturers are facing today. From workforce shortages to legacy systems, Arturo unpacks the growing gap between U.S.-based manufacturing and global competitors when it comes to innovation and digital transformation. He highlights the urgent need for scalable solutions, smarter infrastructure, and modernized processes - especially as a significant portion of the industry's leadership nears retirement. Whether you're a technologist, executive, or just curious about the state of American industry, this conversation offers a clear-eyed look at what’s holding us back - and where the biggest opportunities lie. Tune in to hear how manufacturing can reclaim its competitive edge with the right blend of strategy, software, and execution.

Full transcript

50 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: You're listening to another episode of open source CxO, the podcast designed to share insights on how to excel in your business using technology regardless of the industry. Host Robert Kehoe is a self taught software developer who has grown to the role of CEO. Renowned for his collaborations with organizations such as Stanford University, Nelnet and Louis Vuitton, he continually seeks new challenges to conquer in the world of tech. Accompanying him is Don Blackburn, a veteran COO with over 25 years of experience in cultivating diverse relationships and driving innovation in various technical projects. Each week they'll be sitting down with some of the nation's foremost technology leaders to develop an open source playbook drawing from their first hand experiences in the field. Let's talk some tech.

Speaker B: Today. Our guest is Arturo Pino. Arturo, welcome.

Speaker C: Thank you.

Speaker B: This is kind of a unique uh, podcast for us, A little bit different. We've done a lot of CTOs, a lot of CIOs and things like that, uh, over the history of our podcast. But I don't believe we've done anybody from the manufacturing industry. Uh, I think we're going to take a deeper dive into manufacturing and how tech kind of relates to that and how it uh, adds to manufacturing and so forth. So uh, with that, why uh, don't you tell us a little bit about yourself?

Speaker C: Yeah. So, Arturo Pinot. I got my engineering degree in uh, mechanical engineering, um, here at umkc, uh, in uh, Kansas City. Originally went to University of Oklahoma for a year and then ended up graduating um, in 2014. And uh, I did also do a little bit in computer uh, science at Georgia Tech, uh, through their online program. Ultimately didn't finish that. I kind of prioritized some of the things with uh, work and family and some other um, endeavors. But for the first five years of my career as an engineer, I was doing manufacturing process and product. And in the manufacturing world you have kind of three different uh, engineering titles or roles. You're either product, process or quality, uh, and you're working out on the manufacturing floor, standing up operations, working with operators and factory technicians, um, trying to make sure that you're producing good quality products, uh, and then that the throughput, the yield and all those kinds of things are coming out, um, ultimately to be profitable but to also meet the requirements of the customer. So I spent a lot of time on the factory floor, I spent a lot of times with designers on the requirements that they were trying to drive. And the industry I worked in was aerospace and defense. And so there was quite a bit of a focus on quality, uh, and precision much more than high throughput. So it was a maybe smaller volume but higher precision, higher quality kind of technologies, but lots of, lots of very unique products. And I work particularly in the polymers area, so manufacturing composites and plastics and rubber and a bunch of different components in aerospace based on those materials. And there's a lot of pressures that kind of got us to a point where manufacturers, um, in the United States are technologically behind pretty much every other industry. And part of it's because of the capital expense that it takes to get into manufacturing. Whereas, you know, a SaaS true company doesn't really have that. But regardless, um, throughout history, the industrial capabilities of society is what drove technology innovation. And there was kind of this interesting divergence in the 90s, late 90s, early 2000s when the Internet, uh, really came about, that the industrial side didn't keep pace with what was happening on the consumer side with, with um, the Internet. And they kind of just fell behind. And that really goes back to like this series of industrial revolutions that have happened throughout, throughout history. In the manufacturing world. There's this phrase called Industry 4.0 that people talk about quite a bit. I don't know if you've heard. I've never heard of it. So industry 4.0 kind of implies that there's been four industrial revolutions. The first industrial revolution was in the mid-1700s, the late 1800s. This is when the steam engine and um, uh, uh, the ability to move material through large uh, areas allowed us to industrialize from agricultural to large industrial society. That was the first industrial revolution that really allowed us to build trains, to build factories, to start mass manufacturing products. Um, and that led about one of the most transformative, um, changes in society, in human history. And it was a result primarily out of a lot of what happened during the Renaissance, a lot of discoveries that were happening, um, that enabled us to uh, study science and engineering and all these, um, new ways of looking at the world and observing the world. Scientific method, all these things came out of the Renaissance, allowed us to have this big industrial revolution which built cities and built, you know, railways, built uh, steel to, to build large skyscrapers, a lot of those kinds of things.

Speaker B: Because you could move things nationwide across

Speaker C: and you can and you can make things. The second Industrial revolution was at the, at the end of the late 1800s where electricity and generation of power really became prominent during, you know, Thomas Edison and Nikola Tesla's days. The invention of the, um, electric motor, um, the invention of the uh, internal combustion engine during the first Industrial revolution allowed us to do a lot, but with the electric motor, now you could do a lot in factories, now you could do a lot with electricity. And it really kind of scaled up, um, our ability to industrialize because it brought about new technologies like telecommunications. We were able to set up telephone and um, code wires all over the world to be able to quickly communicate information. And that led into, uh, more advanced factories that had relay switches and boards and all these different solenoid systems that could turn on and off things automatically with electricity. And that sparked a substantial second revolution. It's known as the second industrial revolution. That allowed us to have the assembly line. It allowed us to have these, uh, appliances in residential areas that were previously impossible. Refrigerators and stoves and toasters and microwaves and all these, these appliances that significantly improve the quality of life all developed through the industrialization of that late 1800s. Early, early, um, 1900s. The third industrial revolution came about where, when the computer was invented with a transistor and allowed us to take these large factory systems running on big relay boards and just digitize that into a control chip. Uh, before then, when you had a large factory and you were trying to, um, make something and readjust, maybe you needed to like change a machine out. There was actually a big relay board and somebody had to go, and it was point to point wiring. So somebody had to go and like rewire the whole board in order to reprogram the machine to run differently. Well now you can just put new firmware on a computer or run a new program on a computer and you could get all those relays to do a virtual, kind of a virtual relay. And uh, so this brought about the programmable logical control, programmable logic controller PLCs that, that allowed us to automate a lot of manufacturing. Um, this is where you started to see robotic welding, where you started to see the like 5 axis CNCs and 3 axis CNCs and uh, numerical control lathes come about. And so this really was about automating the individual work cell, the individual work process. So if it was a welding, uh, application, you could put a welding robot to weld that robot or to weld that assembly, um, or you needed a machine apart. Rather than having a manual machinist do all the machining. You could put, put it in CNC and load a program and it would, it would machine it.

Speaker B: So this is 80s, 90s.

Speaker C: Uh, yeah, this was actually in the 60s. Started in the 60s really.

Speaker B: Okay.

Speaker C: PLCs came. I think the first PLC was like in 1969 and then throughout the 60s through the, through the 80s, um, computers and industrials really developed.

Speaker B: 80s really is when smaller computers really became.

Speaker C: Oh yeah, the personal computer came through. Yeah, in the late 80s. But it became first prominent in the industrial world. Uh, that's really the main application for a lot of these computers was.

Speaker D: So they used to be on the forefront of technology. Now they've sort of fell behind, kind of what I'm understanding.

Speaker C: Exactly. So it was actually in the 80s and 90s that this kind of started happening because as we started automating more and more, there was a lot of social fear that we would lose jobs, that the robots would take over. You saw a lot of movies like Terminator.

Speaker D: Right.

Speaker C: And so there was a lot of social pressure against automation and technology. And, and you could say there's a lot of justification for the concerns of that. I mean the industrial world didn't exactly have the best reputation, um, uh, in history at treating people well. And there was a lot of really bad working conditions.

Speaker B: Sweatshop and stuff.

Speaker C: Yeah, right. And so there was a lot of concern about that. But you know, you could almost say that the pendulum swung too far the other direction where we actively rejected automation and technology in the industrial world to the point where uh, wages, the demand for higher wages increased and the demand to automate and increase productivity decreased in the United States, uh, because of a lot of these social pressures. And so what ended up happening is, um, manufacturers had to figure out how to compete internationally. We don't live in a vacuum. And so there was opportunistic countries, uh, that took this as an opportunity to compete. I always say that there's two levers you can really pull. Um, if you're looking at it as a nation looking at how to compete, one of them is the wage lever and one of them is the technology lever. Sure. And, um, nations like, um, Germany and Japan, they really went into automation. I mean they just cranked that technology lever as high as possible. And Japan ended up being one of the best manufacturers throughout the 80s, all the way up to the mid to late 2000s in the world. I mean everybody knew if you bought a Japanese car in the 80s through the 2000s that it was going to be better than any other car. Uh, you see other nations, um, like Vietnam or um, Thailand that kind of turned, didn't, didn't adopt the technology through for various reasons. So they had to turn the wage lever way down. Now we have a lot of really low income sweatshops, uh, and other facilities in those nations making a lot of textiles. And so our textile industry completely got uh, removed. Lot of our automotive industry went to Mexico and to these other nations, uh, because of the wage. And then you have nations that did both. China primarily, I mean they just cranked up the technology lever and cranked down the wage lever. And so they're just, they're just took over 70% of the market share in manufacturing in the world. That's where the world makes stuff, is China. And they've been able to iterate in advance throughout the last 30 years to the point where they can, they can replicate pretty much anything that we invent in the US almost instantly, not just in manufacturing. I don't know if you saw the R1 model deep seq that came out recently. They really know how to replicate things quickly and how to execute fast because they've been manufacturing pretty much the entire world's product and supply chain for the last 30 years.

Speaker D: I do find it odd they open source that though.

Speaker C: That was interesting. Well, I think, yeah, there's a lot of thoughts on that. What's the easiest way, uh, sabotage of a company that's trying to become profitable to make it free. Right, true. So that was the third industrial revolution. The fourth industrial revolution actually started in the late 90s and early 2000s, which was really the Internet, uh, the connectivity of these industry 3.0 technologies. So you may have a robotic welder at a specific work cell doing robotic welding applications, but it's standalone, it just does its own job. Industry 4.0 is about connecting all of those technologies together and using the Internet and the cloud technologies to create a network of devices that are all fully connected that give you a real time view into your business. And not just at the hardware, uh, level of the manufacturing floor, but at the enterprise level of the business applications. The ERPs, the MES, the CRMs, all these business applications that have been developing kind of like separately from in the industrials. So that's really 4.0 is you have a fully connected digital factory that is tied into the rest of the business. We're not there. Uh, it's been 20 plus years that we've been in Industry 4.0 and we've barely really done much with it.

Speaker B: Is it because it's going to take over jobs? Is it because you'd be losing jobs and.

Speaker C: Well, actually that's not even the problem. I mean if you look at the statistics from the small manufacturing or the Small business administration, um, 98% of all manufacturing in the United States is done by small to medium sized businesses. 70% of those businesses have fewer than 20 employees. 89% of manufacturers, again, this Small Business Administration, 89% of those manufacturers struggle to find people to do the job. Because in addition to these pressures of pushing manufacturing offshore, we've also been, uh, telling my generation to not go into manufacturing, right? To go get a degree instead. I'm very thankful that I got a degree. I got a degree in engineering, which kind of brought me back to manufacturing. But many of my generation have no interest in manufacturing. They don't want to do manufacturing. A lot of the manufacturing companies that exist today, these small businesses are owned by the baby boomer generation, and they're getting ready to retire. And they're not looking to make any big shifts and massive modernization project. They'd rather either sell the business or hand it off to their kids. Well, their kids don't want it, right? Because it's not in their wheelhouse. They haven't been trained. There's no, um, you know, they've gone to universities to get degrees in other things, uh, which have value. But that has left this social pressure on the manufacturing side, where people just aren't getting into manufacturing. One of the things that I'm very passionate about is trying to get my generation and younger generations into manufacturing. I want to have young people in factories. The problem was it.

Speaker D: Was it a point for you to go into manufacturing when you started out or did you fall into it?

Speaker C: I kind of fell into it. I mean, I had a few internship opportunities at, um, other engineering companies that they would typically call consulting businesses, where they do a lot of engineering design work, uh, designing bridges and infrastructure and, you know, those kinds of things. Um, and that. So there's really two worlds in engineering. There's like the consulting and design world, and then there's like the product world. On the consulting and design world, that's where you go get like an engineering professional license where you sign off drawings and you're approving things and you're kind of in that. It's almost like, uh, in the world of liability, you as the engineer are taking on liability. There's a lot of money in that. And then there's like the product and manufacturing world where you're not really signing off on like a bridge design that the public is going to be used. You're designing a piece of hardware or some kind of product or a process that makes a product. Um, and then the company takes on the liability at the product level. And so there's kind of these two different worlds. And I really gravitated towards manufacturing because I really like seeing the physical, the physical, you know, building things. Building. I like building things. Um, and then the software aspect is amazing because it really is a massive, massive enabler in the belief to do things with hardware.

Speaker B: But wouldn't the positions in manufacturing now are different than what they were in the 80s, right, because it is automated.

Speaker C: You'd be surprised really because it used

Speaker B: to be factory workers, right, that would go in and put part A and part B and you put it down the assembly line and stuff like that. But now a lot of that's automated I would guess. So aren't the positions really dealing more with that technology than it is with.

Speaker C: Well, that's where we want to go. The problem is that we haven't really shifted in the last 30 years. We're still operating factories like it's the 90s. We still have putting part A and part B, part A, part B together. Uh, we still have a paper based process for. They call them routings or travelers. Literally a piece of paper that travels with the parts.

Speaker D: That seems crazy to me with the technology that's there. That.

Speaker B: Except the bigger company like the General Motors doesn't do that.

Speaker A: Correct.

Speaker C: This is. So this goes back to the point about the demographics. 98% of manufacturers are small to medium

Speaker B: sized businesses and they can't afford to go.

Speaker C: The ones that have marketing departments that put out commercials of this super sophisticated factory with welding robots coming in and doing all that stuff. That's the less than 2% of businesses out there. Right. The General Motors, the Fords, the Tesla.

Speaker D: They're very deceptive about it because I assumed all were pretty much at that level.

Speaker C: Absolutely not.

Speaker B: So you're saying.

Speaker C: And even those businesses aren't really doing all of the manufacturing. Um, the other thing that's happened throughout the 30 years is through kind of really more of the academic world. This theory of supply chain um, theory has been pervasive in manufacturing businesses pretty much the last 30 years where the idea is that you outsource the manufacturing of products to vendors and these vendors will then make individual products and then you can gain massive efficiencies by distributing out the supply chain to a bunch of different vendors. And they've invented uh, these techniques like just in time manufacturing where you can eliminate a lot of your inventory costs by really not storing anything on site or at least the minimal amount that you would actually need and require your vendors to deliver just in time to put into the assembly. Uh, this puts a lot of pressure on vendors because if they miss the costs accrued by the vendor can sometimes be, I mean, destructive and, but, but because the companies like the GM or the Fords are so big, there's another vendor ready to take that contract over because they can be pretty lucrative.

Speaker B: Sure.

Speaker C: And so really, I mean, it's kind of a joke when you say made of America. Made in America, but it's like really more assembled in America because a lot of the supply chain has actually just been distributed out. Uh, Ford really doesn't, and GM really don't even know own a lot of the IP associated with the electronic control units in their car. You know, Bosch owns a lot of that. Um, and so the negative side of all this supply chain distribution is that a company becomes very slow moving to innovate. This is one of the reasons why Tesla is really doing so well, is because they're trying to vertically integrate as much as possible and keep things, uh, lean and efficient. Uh, they do lose out on some of the efficiencies you gain by a massive supply chain, but you gain a lot of iteration speed, being able to turn things around a lot faster. Supply chain distribution works well when the design never changes, because then you can count on really efficient large distribution systems. But if you're trying to innovate, then you really can't have that kind of system. It's too slow. You have to fly out to a vendor, meet with their engineers or technicians to iterate on the design. You have to fly back, you have to get the drawings approved. It's a whole process. So that's kind of been another pressure that has really only the big companies that have, have the resources to establish that type of supply chain are the ones that you kind of see putting out the marketing materials of these super sophisticated smart factories. And they've done a great job. But these are not the big employers in the U.S. even if you look at a GM, maybe there's tens, tens of thousands, uh, the biggest ones are in the 100,000 range of employees, but there's 12 and a half million to 13 and a half million, uh, people in the workforce in the manufacturing sector in the United states. Less than 1 1/2 million of that is employed by companies that have more than 500 employees. There's only about 3,000 companies in the United States that are 500 employees or more in the manufacturing space. There's over half a million companies that have less than 20 employees. So 70% of all manufacturing companies have less than 20 employees.

Speaker B: So it's, how do they automate to keep up?

Speaker D: Yes, and you guys at uh, Hicks are trying to help with that problem, right?

Speaker C: We're trying to solve it ourselves because we're a manufacturer. Right, right. And so we need to solve it because we at uh, Hicks, we have anywhere between 65. Well, maybe 60 to 75 people. Maybe a little bit.

Speaker D: You guys are actually a little bigger than you. The average.

Speaker C: We are bigger than the average. Yeah. Yeah. The uh, if you go to a big company and you talk to some of the engineers, because I, you know, I did and I work with some of our suppliers. You go out to a supplier trip as like a field engineer or product engineer or a purchase product engineer. And you're going to a lot of small companies. You're, you're going to some companies where it's just a guy in his garage, oh, wow. Making stuff.

Speaker B: Okay.

Speaker C: You know, I mean there's a lot of businesses like this. There's a lot of businesses that are just run out of.

Speaker D: I could see why somebody like that couldn't really afford to put a lot of investment into their tech stack.

Speaker C: Yeah, there is no IT guy. Like, there's no IT department out of 20 people. I mean, ideally you'd have more people working on the production floor than you have working in the office. So, um, you really struggle to get the technology that we need in manufacturing today. So we have all these pressures. We have, you know, the 30 years of offshoring. We have 30 plus years of my generation being told to go get a degree in a white collar job. Um, we have um, the uh, international challenges of competition and supply chain disruptions. And then we just have a demographics problem. We just don't have enough people to do the manufacturing. And to your point, that doesn't mean that the jobs that we want to have are, you know, uh, put part A and part B together and you just do that all day long. And there is, there is some of that. But we want to automate not just, and not only the, the actual like manufacturing operation. We want to automate the data pipelines. We want to automate the efficiencies that you gain on the industry 4.0 level. There's a lot of processes that are still. You need a person doing it. Like assembling, uh, a wiring harness onto a dryer is a very, I mean you have a, uh, wiring harness that's a flexible, you know, piece of wire and you have to plug it into a control connector and you have to route it through this, you know, interesting design of, of sheet metal. You can spend a year trying to Program a robot how to do that consistently, it's going to be very difficult. Right? Ah, a human can do that very effectively and they can identify and troubleshoot issues. And if they're trained, they can be very productive. So we need a lot of people in manufacturing to still do a lot of the actual assembly and a lot of the actual, uh, manufacturing of it. There is a ton of products where you don't need a robot to be more efficient. Actually, in many cases a robot may be less efficient because it's so difficult to program. You need an engineer on staff versus a person that can just do it no problem. You know, in 10 minutes of training, they're like, oh yeah, just route this cable through here, plug it on the backside, test it, we're good to go. Uh, so there's still thousands of those types of jobs that need to be filled, but we are not even finding the people we need to fill those jobs. The real efficiencies come when you connect all these systems together. A person working in a work cell on a technology or a product that can interface with a digital interface, right? Maybe they've got a screen and they can start a work order by just touching the work order. Start. They do their operation. They take a digital measurement of the product that they just made to verify some quality metric that logs into the system. They complete their operation. They put it into a barcode scanning system. They say, I've completed this. Move it to the next place. The next person barcode scans it in. They do their manual operation. It's not really the industry 3.0. That is, that is the big differentiator. There are some technologies where that is the case, like in machining, but in many other areas, even a person doing the job with the supplement of all of these new technologies that we have can become incredibly productive in value driving. And that's the, that's the side that we really need to focus on in the US because if we can, if we can identify every place where a product is touched, stored, moved, uh, and ultimately shipped, and add to that quality measurements along the way, as a manufacturing business, we can make significantly better decisions about what equipment we need to invest in, what products we need to grow what products are causing the most warranty claims, the most defective units, the most scrap, uh, and we can make adjustments on that. That's really where a lot of efficiency can be gained. And so that's why we're trying to integrate. We have a lot of manual operations at Higgs Corporation, and there's not really a Need to change. Like we don't really see a need to bring in robots. We have a lot of people making really good quality products that are doing a great job. We've got people running brake presses, bending sheet metal. We've got people uh, running laser machines, cutting sheet metal. We've got people welding, we have people wiring and building kits for, for wiring harnesses and stuff. Uh, those are all great jobs and we need to keep those and we need to actually we need more of those jobs. But what we really need is to make their lives easier by not having to have a piece of paper that somebody lost.

Speaker B: Right.

Speaker C: That is telling you what the next operation.

Speaker D: Yeah, you're just trying to make their job a little bit more efficient for sure.

Speaker B: Right.

Speaker C: And just having that alone, um, would not only make their jobs better, but it would make the business significantly more efficient. It would allow us to increase wages and to grow at the same time. And then on the business side, when you have those systems in place, the types of decisions that you can make using the software and the technology that have been put in place by querying databases on every time a product has been touched and being able to see in time series or in various other metrics what the quality or um, what the risks are to the business, you can make decisions about what products to produce, what new products to introduce, what products to take out of circulation, what products to obsolete. Uh, you can make a lot of decisions and make the business more profitable. So that's really the opportunity that we have and it's incredible that it's so difficult to do that because of the software systems that are out there. And this is why I think that open source has a huge opportunity to make a big impact on real people's lives every single day.

Speaker D: Is there any open source software that's specific to the manufacturing industry or are you just talking about open source in general? There's a lot of Python for instance.

Speaker C: Not specific programming language. Yeah, no, there's a lot of benefit. There's a lot of software out there that is in the open source world that applies either it's a direct, um, a direct implementation for manufacturers or if it's, it just fits in the tech stack because it's networking software. Right. Or uh, it's, it's connecting uh, to uh, databases. So like one example, you know, erp, um, I was talking earlier about some of the big ERP providers. ERP is not typically found in small companies, but there are some open source options now that have been uh, really growing fast. One of Them is called Odoo. It's an open source, fully written in Python, fully open source. Now they have a SaaS, you know, freemium model as well. So you can run it completely on your own, you can self host it, um, or you can pay them for them to host it on their platform. But their entire uh, code base is open source. Uh, that is the ERP that we are integrating at Hicks. And what we found is that we can consolidate a lot of our previous SaaS products into just our ERP system, uh, by integrating Odoo.

Speaker D: What does the ERP handle for, for a manufacturing uh, company like Hicks?

Speaker C: So primarily it's, it's the order to cash flow. So you have a sales order comes in that generates a manufacturing order depending on if it's inventory, stock or if you need to go and, and make the product. Then you have your manufacturing work order which is based on a set of uh, additional um, uh information like your bill of materials. So you may sell a top level product that has 10 or 20 or 30 subcomponents in it that need to be assembled. Maybe 10 of those are purchased from another supplier and the other 20 or 30 are manufactured in house. So the ERP system will allow you to schedule out the manufacturing orders based on the sales orders and then that will flow down to a manufacturing order at a specific operation in a work center. So you may have your uh, sheet metal, bending, cutting, uh, machining steps, assembly, paint, uh, packaging, shipping. You know, you may have that type

Speaker D: of operation, that process I imagine be customized depending on the product, right?

Speaker C: Depending on the product. And each product has its own bill of material that is sourcing different products from other vendors or internally. So the ERP kind of schedules that out. It allows you to do your purchase orders. It does, allows you to do the accounting. So with all of these inventory transactions that are happening, the accounting needs to be um, followed through as well. And so the ERP will handle all the accounting.

Speaker B: Does it handle the inventory as well? So the inventory control, inventory does accounting, it's kind of all encompassing.

Speaker C: Exactly. And that's why these large enterprises have erp, because it's almost impossible to run a large manufacturing organization without an erp.

Speaker A: Right.

Speaker C: With a small manufacturing organization you end up with spreadsheets or a bunch of different SaaS products and a lot of manual operations to get data out of one into the other. A lot of um, email based communication or just, I call it sneaker net. You just walk around and talk to people to get you know, information across.

Speaker D: Have you guys Customized the Odoo platform.

Speaker C: We have, um, and, and that's actually one of the things, you know, it's not all, you know, fun and dandy and open source. There's also some challenges because there's a lot of, um, there's a lot of people working on it. Everybody's kind of got a slightly different perspective and focus. And so we've uh, found several, you know, configurations in Odoo that, that, that we wanted to adjust for our process or for, I would say not even just for our process, but for how manufacturing at a small business is typically done. And so because Odoo is open source, you can, it's a plug in system so you can write your own plugins. Yeah, so that's what. One of the things that I've been doing is integrating plugins that are focused towards manufacturing.

Speaker B: Got uh, it.

Speaker C: My goal is to open source these as well. Uh, they're still kind of in development, um, but, but uh, we want to just publicly make those available if anybody is using Odoo.

Speaker D: Out of curiosity, why, why not charge for that sort of thing? Or if you have something that you feel is a little bit better way of doing it. Why have you guys taken that stance?

Speaker C: Yeah, no, that's a great question. So ultimately our goal is to uh, empower small manufacturers, specifically in this region, the Missouri, Kansas, Iowa, Nebraska area. Because that's kind of our home and we want to empower people and we want to bring manufacturing. If you kind of gatekeep the ability to do manufacturing efficiently, it's just adding to the same problem that everybody else.

Speaker B: Uh, so was that Odoo's philosophy too then, by putting it out open source, obviously, I mean they have a, they also have a problem.

Speaker D: I don't know if Odoo is actually specific to manufacturing. Maybe it is, but I know.

Speaker C: No it's not. It's a general erp, but they have a lot of manufacturing capabilities.

Speaker D: Got it. Because it is open source, people can add on to it, right?

Speaker B: Yeah.

Speaker C: Well, ERP typically has some level of manufacturing capabilities, whether it's NetSuite or Dynamics or any of these other systems. Um, Odoo is great because it's open source, it's very modular. You can start with it without having to integrate the whole thing. That was kind of one of those other challenges that you have with these large integrators is that you have to integrate the entire system. Um, but we've started using for example the CRM and help desk part of it without necessarily focusing on the inventory side yet and uh, just use it

Speaker D: as you need it then and kind of.

Speaker B: And it's still customizable.

Speaker C: It's customizable. We're now doing all of our maintenance for all of our equipment in our factory. We have about 300 plus pieces of equipment and we know what our preventative maintenance is for every single one of those pieces of equipment. Now it's improving over time as well. It depends on what you put into the system. Um, but we're using the maintenance uh, modules and so these are some of the things that we're trying to integrate. Odoo has a lot of, a lot of functionality. We don't necessarily need all of the functionality but we also need some functionality that may not have. Every RP system ends up having some customization capability. Um, Odoos is great because it's open source and we hope to help other companies that you know we've kind of selected erp, at least the Odoo ERP as part of our stack. You can do a lot of things with other software, other ERP software. Um, but that might just be a different stack, right? You may have an Acumatica or one of these others. Uh, and those are some that we looked at as well. So that's one of the technologies that we have a lot of focus in right now. But we're also looking at how do we secure our networks and how do we have all of the infrastructure do we do on premise, do we cloud based, do we have um, uh, our data? Because we can self host Odoo or we can have it hosted on Odoo's SaaS platform. We can do all kinds of things and then more on the operational technology side when we're actually starting to connect all of our equipment and, and reading sensor data right off the PLCs to see you know if a machine is on or off, how, what's the uptime, what's the downtime? Um, those are the things that we're going to get to eventually. There's a lot of open source technology out there for, for that. Um, there's one company called the United Manufacturing Hub. It's an open source um, company but they're also providing their, their, their uh, own services. But there's a community that has developed essentially a Kubernetes helm chart of a bunch of open source technologies that allow you to connect to sensors, to connect to equipment, to publish that to an MQTT broker, to store that into a database for historical records and there's a whole discord community of people working on this together. You have Grafana for dashboards, um, so you can have, on a factory floor, you walk around the factory, you can see live dashboards of operations of um, inventory quantities, whatever you want to have, uh, on a Grafana dashboard, you know, backed up by a PostgreSQL database, um, that's running on a Docker container in either on premise or in a cloud environment. And so they've kind of really put together a very nice set of tools that you can develop, you know, customize yourself or you can pay them if you don't have the techniques to, or the technical skills on site, uh, to do that for you. So that's another, ah, really good one. Um, for cloud, there's a lot of new cloud providers that are coming out using. I don't know if you're familiar with OpenStack, but it was kind of one of the original cloud, uh, software architectures, cloud platforms before AWS and Azure came out.

Speaker D: Okay, I haven't heard of them.

Speaker C: OpenStack is the platform but it can be hosted by various different providers. Um, so Canonical and Red Hat, they, they host OpenStack distributions. There's, there's various. I was actually originally OpenStack was developed originally by um, NASA. And uh, what was the name of the company? Rack. I can't remember the name of the company that originally invented it. But anyway, they host it now and there's another company. It's not Rakuten, is it not Rakuten, uh, Rakuten. No, I can't remember the name. It's like Racks, it's like Rackspace, I think.

Speaker D: Oh, okay. Oh, like an old hosting provider.

Speaker C: Yes. Okay.

Speaker D: So Rackspace was one of them back in the day.

Speaker C: So they originally developed, with NASA, they developed OpenStack.

Speaker D: Okay.

Speaker C: And so they host OpenStack.

Speaker D: Gotcha.

Speaker C: Um, in Europe actually it's very common to use OpenStack as your cloud platform versus one of the American, um, AWS or Azure or Google Cloud. So it's actually used more internationally. And telecommunications almost exclusively uses OpenStack. So all the telecom, Verizon and all Those companies use OpenStack to manage their cloud platforms. They don't host on AWS or Azure. They have their own, um, well there's some smaller companies that are kind of coming into the market that are trying to provide OpenStack on demand. And one of those is Open Metal, um, which is a company, it's a US based company and they've got data centers here and in Europe and they're doing some Incredible work where they will give you three dedicated hardware nodes in their data center that you can host whatever you want at fixed cost. So you don't pay based on usage.

Speaker D: That's awesome.

Speaker C: You pay a fixed cost. Three dedicated hardware nodes you can get more obviously. But that's a lot on the security side. That's a lot on, uh, reliability side. And they will manage the infrastructure for you. And so we partnered with them and we have an uh, open metal openstack platform where we're hosting a lot of our technology.

Speaker D: Got it.

Speaker C: And we're actually doing some work with them to kind of do a little bit of.

Speaker D: So you guys actually don't host it internally. You guys use them too? Yeah.

Speaker C: So there's a lot of challenges with hosting on prem.

Speaker D: Yeah, yeah, there are. I was going to ask you about that. Okay, that's interesting.

Speaker C: Now that doesn't mean that we're not doing anything on prem. We're a manufacturing business and typically if you're doing manufacturing you're going to need some on premises. But we're trying to minimize and have a hybrid model as much as possible. I think we're also in this advantageous position where we're kind of leapfrogging a lot of the lessons learned over the last 30 years by cloud. Uh, you see a lot of people kind of trying to get off the cloud now and uh, have more of a hybrid model. So there's kind of the pros and cons of both, of course. So we've adopted a hybrid approach. We do have some on prem stuff for our local networks which we're trying to secure. We're actually trying to build a zero trust network architecture, uh, in our entire business. Uh, and so there's another open source technology called OpenZD that um, basically allows you to have an overlay network of zero trust for everything. And I don't know if you're familiar with the zero trust network architecture a little bit.

Speaker D: Can you explain a little bit about what that means and why it's relevant?

Speaker C: So I mean I come, you know, from a large aerospace defense manufacturer and the holy grail of, of um, network architecture, Zero trust, meaning that in a traditional firewall environment in the network, you have your boundary, which is your firewall. And then anything on the local network is at least within a vlan, assumed to be a trusted client. Right. So if you're on that VLAN, you can typically communicate within the VLANs. And this is how a lot of the security, um, vulnerabilities happen is you get into A network and now you're

Speaker D: trusted access to everything.

Speaker C: Yeah right. So it's the old you know uh, moat and drawbridge approach to managing security uh, which is how security has been done forever really. Uh zero trust kind of takes an approach where everybody is just treated as an untrusted user. So just because you're in the facility is no different than if you were at a Starbucks on their WI fi. And so the way that you can secure these networks is by essentially closing off all ports on listening uh, uh devices and using what's called an overlay network. So Tailscale does something similar with the Tailscale VPNs but um, then you can very explicitly have what's called a strong identity for a unique device or user based on, with certificates and various other um, authentication uh protocols. Um but once you have a nice so rather than a weak identity which is essentially an IP address or Mac address you have a strong identity which is a signed certificate where you do mutual tls and so you, so the server, uh, if it's a server, say it's a SQL Server will require, in order to access that service the server will first require a certificate to be so you know that it's that server and then the client that's connecting to it will require a certificate to note for the server to know that that's a uh known client and then the overlay network controller will handle the access um to that service. So every device, every identity in the system will have um a strong identity, a known identity.

Speaker D: Absolutely.

Speaker C: And so that's how we're so OpenZD is an open source project um they are self proclaiming wanting to be the operating system of network security. They want to be like the Linux of network security and they want people to just build on top of what they're doing. So they've open sourced their entire stack uh as well. Now that's provided as a SaaS offering by NetFoundry, the developers of OpenZD they have a discourse group that is amazing. Very good community people, very um, helpful, very quick response times. I mean it's, it's, it's just a great community of people working together to figure out how to make our businesses more secure. So we're trying to be zero trust network architecture at the foundations. We're trying to use the best and most cost effective in cloud providers for our hosting we're trying to use open source ERP for um, the ability to customize but also integrate quickly and at cost uh, advantage uh and there's various other Things that uh, we're working on. But primarily it's open source. We're not exclusive. We're not trying to say that there's no service and proprietary solutions out there that are valuable because there are plenty. But they have to kind of fit within the architecture. They at least have to have some openness to their APIs or a way to pull data. If they're just completely closed black box, it just makes it really difficult to.

Speaker D: That's absolutely true.

Speaker C: To integrate. Yeah. So we really think that open source um, has a lot to offer in manufacturing. We really think that the challenges that manufacturing has faced for the last 30 years can be overcome. We don't have to drive wages down to compete internationally. We can compete and increase wages of our people while also becoming more productive by using technology. And we can do things the way that these large enterprises do things with a much smaller footprint, um, if we use and leverage what open source has to offer.

Speaker D: Now one of the questions I was going to ask is you mentioned the statistics for manufacturing companies or companies that have 20 or less employees. Everything we're talking about today I would imagine is extremely overwhelming for somebody who

Speaker B: uh, I was going to say the same thing. How do you get, how do you

Speaker D: get somebody who's, who's, you know, they're in manufacturing, they're not, you know, they got into the business for one reason or another. They um, technologies, you know, you use technology because. But you're always looking for a quick way to get it done. So to get into something like this where it is a more open source, well, you have to install that yourself unless you pay somebody to, unless you pay them to run it for you. Then all of a sudden it's like, well, okay, well I want to be able to customize this. So maybe you got to hire a developer at that point or work with somebody to do it. So I'd imagine that introduces a layer of just complete, just, or something. It's just overwhelming for a lot of people. What do you suggest? You guys are very fortunate, obviously very fortunate to have you and a very technology forward thinking sort of uh, view on all this. But I can imagine that's a big problem, you know. So how would you Recommend for the 20 and below companies, you know, how do they get into this? How do they.

Speaker B: Or even the other 70, 100 and below companies, I guarantee not everybody's gone out and got an Arturo, right?

Speaker D: They're trying to make m the most money they can out of their products. So investing in sort of the network and the infrastructure and all the technology. Very overwhelming, right? So what, I guess, how would you suggest somebody smaller start getting into this world to make it more efficient for them?

Speaker C: No, that's a great question. That's one that I'm still trying to solve. Um, I think that in the spirit of open source, building a community is kind of the first step. Right? Get introduced into some of these concepts and then provide an example. Right. To me, an example. If you've ever cloned a GitHub repo, if there's an examples folder, that's where you start, right? And so if, if Hicks Corporation can build the GitHub repo of what we're trying to do and provide an examples folder, which is just ourself, um, and then introduce, Introduce other manufacturing.

Speaker D: You'll need a podcast, then that could be another.

Speaker C: Yeah, maybe I would really like to have people just come on site and uh, see some of the things that we're doing now. We're not done yet. We still have a lot to do and we've got a lot of work. But, uh, this is why we want to be more in the open about what we're doing.

Speaker D: And is that, what would that be a service you guys provided to even other.

Speaker C: Well, I don't know if Hicks particularly is, is looking at, um, providing a service, but we, we want to be part of a community. We want to have other manufacturers that, um, are at least maybe early adopters, maybe they are in a position to dedicate somebody's time to start learning some of these things and then just kind of start a snowball effect where we can start having conversations. One of the, One of the things that, um, I've been very lucky to have is, uh, a few contacts on LinkedIn that have. That either I've reached out to, that are kind of in the same, in the same boat. Um, because there are other manufacturers out there that are trying to do this kind of thing, but to get with them, start to build a community and then start to communicate how to do this, um, one of the things that we'll kind of have to figure out is like, what's the minimum. What's the minimum stack that you need to get started? Like, do you need a full, uh, ERP rollout or can you get going by just setting up, you know, uh, a vm, uh, you know, on Hetzner or something cheap that lets you kind of get started? How do you do that? If you're. Maybe you've got an IT guy at a manufacturing company and he primarily just does you know, he fixes laptops, but he's got a little bit of time to start investigating and maybe we can um, uh, work with some of those people. And then the other one I would say is the younger generations, the people who. This is like native to at least technology.

Speaker A: Yeah.

Speaker C: One of the challenges that you have trying to hire a young person into a manufacturing company where the manufacturing company is relatively dated is uh, the younger generations, they know they can get anything that they need access to on their phone, one pane of glass, they can check their bank account, they can check their uh, health records, they can check their friends, they can check anything.

Speaker D: So they almost don't understand it when they get into a company.

Speaker C: Like so they walk in and they see paper, they're like, where am I?

Speaker B: Yeah, exactly.

Speaker C: I just travel back in time.

Speaker D: But I think that's what's shaking. It could be shaking up, you know, that particular world. I think, you know, when you get introduced to a younger generation of people, they have expectations. So.

Speaker C: Yeah, so, so it's, I think it's about trying to deliver the message that manufacturing is exciting and there's a lot that is happening in it. Um, we're with, with the, I think societal and political pressures to bring manufacturing back. That creates an opportunity to communicate a new message about manufacturing. That's why uh, you know, coming on this podcast I was kind of excited because I want to talk about why we need manufacturing.

Speaker A: Right.

Speaker C: The industrial base of a nation is really what drives. It's. No nation has ever just like leapfrogged the industrial part and just became a services oriented business. Uh, you always have to have the prosperity through the industrialization. Uh, and once you start losing that, you start to see a decline. We've kind of, it's not too late to reverse that in the US we can definitely bring it back. We have the best technology. Uh, every other country follows uh, our lead when it comes to tech and some, and unfortunately in manufacturing they're kind of taking what we're doing in the tech world and applying it in manufacturing. Well, we needed to do that and improve it. And so I think there's a lot of younger generations that my generation and younger that if we can bring them into manufacturing and show them some of the opportunities that are available, uh, to start companies or to come into companies to help, uh, and that have the capacity and the native knowledge about technology to start learning some of these things, I think that is a good way to get started. And then if there's other manufacturers out there that are looking for a solution, uh, you know, trying to solve the same problems, reach out, and we can talk about it, talk about how we're approaching it. Maybe you take a different approach. That's okay. We. We're kind of, um, not specific to any of these. That's kind of the research I've been doing.

Speaker D: But it's a good starting point.

Speaker C: It's a starting point, and we may not end up looking the same in a year. Right. We may swap out one of these, uh, tools for another one that may. May suit us better. Uh, ultimately, I think we're still evaluating a lot of options.

Speaker D: Yeah. That's awesome, man.

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