Online Business Like a Boss · 2024-10-22 · 36 min
In this week's episode, I'm joined by LinkedIn Strategist Helen Tudor, who shares how to grow your audience and generate leads on LinkedIn. LinkedIn often gets the reputation for being ‘corporate’ and ‘stuffy’, but that is all changing. Helen believes that no one should be overlooking LinkedIn as part of their strategy and shares how you can start getting traction in just 30 minutes a day without having to create a new ‘Professional’ persona. Helen emphasises the importance of setting up a LinkedIn profile that speaks to your ideal client, optimising your profile, and consistently engaging with your audience. Her simple daily strategy for LinkedIn success includes adding connections, engaging with posts, and sharing content that showcases your expertise. She explains inbound marketing on LinkedIn, where you attract clients through your personal brand rather than outbound messaging. To support individuals in leveraging LinkedIn for their businesses, Helen offers a free five-day challenge and a LinkedIn and Business Mastermind program. Helen Tudor is the owner and CEO of “Helen.” where she helps business owners and entrepreneurs get leads through LinkedIn “and other good stuff”.
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