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The Power of Humor in Marketing

On Strategy Showcase · 2026-05-25 · 43 min

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Episode notes

On this month's episode of On the Pulse, I'm joined by Ipsos' Chief Behavioral Scientist ion the U.S., Jesse Itzkowitz, and SVP, Head of Creative Excellence, Lisa Zielinski, to discuss the opportunity humor provides as a strategic tool. Thanks to Ipsos for supporting this monthly series.

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