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Index/Marketing/On Brand with Nick Westergaard
On Brand with Nick Westergaard artwork

Designing for Humans Instead of the Machine

On Brand with Nick Westergaard · 2026-06-08 · 28 min

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Episode notes

Branding is losing its personality. In the race for digital efficiency, the world has succumbed to “blanding” - clean, neutral, and entirely safe design built for algorithms instead of people. Mark Nichols, Creative Director and Co-Owner of WMH&I, joins the show to challenge this rise of system-friendly simplicity. He shares why the brands that truly matter must push against global scalability, embrace their unique quirks, and design for humans - even if that means not being for everyone.

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